What is SEO?
When a user types a query on a search engine and presses enter, a list of websites appears on the computer screen. Some of them rank on the top, while others stay at the bottom. Normally, visitors click on those websites that are on the top of the list assuming they are more trustworthy. But if you ever wondered that why do some websites rank better than the other, then you must know it is because of a powerful digital marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines to rank your website higher than the other millions of websites in response to a search query. It uses many methods, strategies and tactics to increase the number of visitors to your website that enable your website to rank higher.
There are several components that search engines look for, including title tags, keywords, image tags, internal link structure and various other components. They also look at the site structure and visitor behavior, which decide how high your website will rank on search engine result pages.
Why is SEO all that important?
You might be aware that having an online presence is important, as it has a huge impact on the success of your business operation. But what you might not be aware of, is the role SEO plays in that process. Here are some key points which explain why SEO is all that important and why it acts as a base to increase your online presence:
Drive visitors to your website:
If users enter a search phrase that matches the products and services that you offer, then the chances of your website to be seen on the first page of search results increases. In addition, when you have a great SEO strategy working for your website, your website will show up on the top three results that attract a lot of visitors to your website.
With SEO, design the right Meta Description and Title tags:
In print media, what catches the eye of a customer is the main title of the headline. An attractive headline motivates a customer to stay and read through the content and understand what you have to offer. Similarly, the description you write to describe your website and title tags are important when it comes to SEO. Description and title tags are as crucial as the images and content of your web page. An SEO expert helps you to identify appropriate tags that increase the number of visitors to your website.
SEO will help you- gain attention, establish a rapport and earn credibility for your product with customers. With the right type of Search Engine Optimization which describes what your business is all about and why a customer should use your product, a potential buyer will try your product. If you deliver what you promise to your customers, then be rest assured your customers will stay with you for a long time.
Compete with other brands through SEO:
Using the right keywords, the description of your product can be highlighted on the top of search results. Higher rankings would create a positive impression of your product before your competitors can do the same. This enables you to set a standard on which your competitors will be judged. Unless your competitor comes up with a better SEO Strategy, customers will return to your website and place an order.
To highlight the importance of SEO a bit further, here are a few interesting facts about SEO:
• Google owns roughly 70% of the search engine market share
• 70% of clicks on search engine result pages are on organic results
• 75% of users never view the second page of search results
• There are over 1.4 billion searches conducted every hour
Why outsourcing is a better option?
To ensure a business excels in different parameters, outsourcing seems like a viable option. It helps a business become popular via online marketing and let go of traditional techniques that restrict a business to achieve new heights. In the last few years, outsourcing has gained a significant amount of importance as it is reliable and most importantly cost effective and affordable. There are a few more advantages to outsourcing, given below are a few:
Outsourcing can help you achieve good quality work at a lower cost. This is due to the different wages charged in different countries. Moreover, trying to teach your staff regarding the tasks you want to outsource can take a lot of time. This can take a toll on the time expected to be spent on other tasks that generate revenue.
Outsourcing your requirement to a company that specializes in a particular task helps in bringing their experience which enables your business to grow. Thus, the task can be completed with better efficiency and quality.
Allows you to focus on other areas:
Since a huge task is taken care by a proper SEO Company in Mumbai, you can shift your focus on more important matters, such as building your brand, research and development and other value added services.
Flexible time zone:
Along with cost, time zone is another advantage between your company and the outsourcing company. You can get your work done while you are done for the day and wake up next morning to find the task completed and delivered. Hence it gives you a round the clock advantage for your business operations.
Benefits of outsourcing SEO
For any company, a marketing strategy can be executed using three methods; doing it in-house, outsourcing it or collaboration. Depending on the requirement of the company, it can utilize its internal resources and use any of the three options. For instance, creating a sales collateral can be done through collaboration as the company may not have the adequate content and design for developing the product. For social media marketing, in-house marketing seems appropriate as it increases credibility of the product. However, for SEO, outsourcing is the best option.
Outsourcing SEO is the best option when you don’t have the time, resources and the skills to execute a successful search engine campaign. Some aspects of the internet world like search engine marketing can be done in-house, but this doesn’t apply to SEO. The reason being SEO is so complex that it is always better if it is handled by the experts as then SEO will be implemented properly.
Here are some reasons as to why outsourcing SEO is a valuable option:
The complexity involved in SEO is something that cannot be handled by the in-house team. With time SEO keeps developing and it becomes necessary to keep up with the changing algorithms and search trends. Certain things currently working for your website today might be outdated or worse banned in the future. Hence its vital that SEO is handled by a team of experts.
After gaining a fair amount of knowledge of how SEO works, it may seem simple. But that does not change the fact that it can be extremely time consuming. As your business begins to grow, it gets more and more difficult to take out time for SEO. Adequate amount of time is required to keep up with weekly SEO blogs, discussions and the latest trends. Once you leave this in the hands of the outsourcing company, you will have enough time to focus on matters regarding the growth of your business.
Certain keywords are used only for certain pages. As keywords -change with time, it becomes necessary to be aware of the keywords that are currently in use. SEO professionals constantly evaluate these keywords and analyze how effective they are now and will be in the near future.
Wide range of skills:
SEO involves a wide range of skills. An effective SEO campaign requires specialists, web designers, copywriters, front-end and back-end developers. When you outsource SEO activities, all these can be done under one roof.
Analyze your marketing strategy:
Outsourcing helps you analyze your progress as the outsourcing company generates a detailed report of all the SEO strategies applied. You can analyze several aspects such as page views, unique visitors, website clicks and a lot more. This gives you an overview of how much progress have you achieved over a period of time. Hence you can be rest assured with the services that an outsourcing company provides.
How to hire the right SEO Company
After you take a decision to outsource your SEO services, it’s essential that you take time to analyze and then make a final selection on the company you wish to outsource it to. So how do you make sure that the SEO company you have in mind will give you the assured return on investment? The answer to this question is given with the following points below:
It’s essential to ensure that the vision of your business is parallel with the outsourcing company. It is important to know the background and the principles on which the company believes and follows.
Companies in order to increase their profit margin, outsource their projects. This enables them to cut cost and avoid hiring SEO experts that demand a higher price. It’s always better to gain clarity by asking a number of questions such as who will be handling the project and who will be the person of contact and other relevant questions.
Adapt to changing trends:
A company must be able to adjust to the changing trends as SEO keeps evolving constantly. New techniques should be incorporated as this will keep your business ahead of your competitors.
An SEO company should identify what your business exactly caters to. It needs to work in sync with your ideas and techniques so that it can design relevant SEO campaigns to meet your desired results. A healthy relationship with your SEO company will help your business get the required results efficiently.
Before selecting the company you want to work with, enquire about all the clients that they have earlier worked with. It may happen that they are working side by side with your competitors. If the company is a reputable one, they won’t be hesitant to reveal their clientele.
When pricing of the project is concerned, an analysis of your requirements and the right promotional campaign has to be determined. A reputed SEO company in India, will give you a detailed estimate and the duration required for the entire project to be completed.
SEO company in Redditch
With an overview on SEO outsourcing, it should be an easy task to select the right company that takes care of all your professional needs. One specific point to remember is the ability to identify a company that understands where you are coming from and what exactly your business is catering to and they should provide web design services as well. eTrack Media, a SEO Outsourcing Company in Redditch analyses your business in the most detailed manner and gives you an SEO service that is transparent and precise that helps you to achieve your business goals swiftly and efficiently.
The new entrant in advertising
Advertising is commonly known as a method to spread the word of a new product or penetrate an existing brand in the mind of customers. With the advent of social media, young as well as the old generation have found an appropriate medium to stay connected with each other. As a part of such technological revolution, a brand that has emerged and grown immensely in the world of Social Media is, Facebook.
Over the time, as Facebook gained its more popularity, it realised its potential for online advertising. The company focused on providing user specific target options for advertisers, e.g. language based or geographic targeting advertisements, that gave the authority to advertisers to create and manage their own ads.
Today, with over 2.5 million advertisers, Facebook is one of the largest online marketplaces with 75% businesses willing to pay and promote their posts on the social networking giant.
The wide reach of Facebook in UK
With social media leaving its imprint across the globe, Social Media marketing in Bromsgrove, Worcestershire, Nottingham and several cities in UK has created a significant platform for businesses to market their product on the digital platform. It is estimated; in 2016 more than half of the UK population will be active on Social Media on a regular basis. Additionally, it is estimated that;
• 33.2 million users once a month will log on to social media
• 89.9% social network users will be on Facebook this year
• By 2020, it is estimated that the number will increase to 35.4 million (source http://www.emarketer.com/)
Why advertise your brand on Facebook?
Target the right audience
Over 1.4 billion users engaged on Facebook across the globe and over 900 million visits per day, advertising through Facebook lets you target audiences depending on location, age, interest and a variety of other criteria.
People stay active on Social Media for a long period of time
An average user spends about 28% of the time staying active on social media. Every minute, there are about 4.1 million posts which are liked, shared, commented on and new status updates are uploaded on Facebook, making it one of the largest platform for advertisers to explore and communicate their brand.
Reducing importance of Organic Reach
A typical business page created on Facebook reaches only 0.5% of your audience. Facebook has reduced the visibility of business pages and that has been bothering business owners everywhere. Hence it becomes essential to use Facebook ads if you want your product to reach and be discovered by consumers.
Increase the reach of your promoted content
If you want to increase your online presence in the market, creating a website is a must. Once a website is created, you would want your customers to know about it. Hence, to promote your website, you would require your website’s content on several Social Media Platforms. This is where Facebook ads can play a crucial role. By using Facebook ads, you can promote your content to a wider customer base and share it with a wider audience with the help of Facebook Ads.
When big brands made it bigger through Facebook advertising
Coca-Cola: Coca-Cola has over 90 million fans on Facebook. There are about 4500 interactions every day and over 40,000 during Super Bowl.
Mc Donald’s: Mc Donald’s has over 55 million followers and most of the followers are from outside the U.S.A
Red Bull: Red Bull’s Facebook page communicates everything else except the brand. It does not focus on the cans images, instead it focuses on extreme sports videos which transfer to their YouTube page which has around 1 billion views.
Samsung Mobile: With over 40 million fans, Samsung mobile leaves Motorola (8 million), HTC (5.5 million) and LG (2.5 million) far behind. Samsung’s biggest competitor Apple does not have a Facebook page as it relies on the media to spread the word on the latest on Apple. (source: http://blog.sumall.com/journal/7-facebook-statistics-successful-global-brands.html)
Things to remember before creating a Facebook advertisement
Target the right audience
Facebook ads will not fetch you the desired results unless it is targeted to the right set of audience. The ads can be targeted on the basis of:
• Relationship Status
Target a broad category
Facebook ads give you an option with a wide range of categories that include gardening, consumer electronics, horror movies and a lot more. Broad categories are an essential medium to pick the right set of audience, however, the benefit of a broad category is quite insignificant and hence many advertisers avoid it.
Target the exact interest area
To target according to the prescribed interests allows you to search users based on the users likes, interests, the pages they like and the apps the users use. Advertisers rely on this category as it brings them a significant amount of ROI.
Attract consumer’s attention with images
An image is a deciding factor for a customer to read and view your ad, without an attractive and an informative image, you won’t get the desired clicks. Ensure you do not misuse any Google images and use a logo only if you have the patent for the same.
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai that provides the best search optimisation services, web design services and social media management services to full-service marketing firms as well as end clients.
Marketing your business on the internet is catching up fast on the chart of popularity that has further led businesses to compete with each other for visibility and popularity online. In today’s competitive business world, it’s becoming extremely important to make your presence felt online. Previously, it was easy to rank in search engines as they were simpler, however, now with the search engines getting smarter and far more selective of the websites that feature in search results, getting higher ranks in the search results are becoming more and more tough. As a result, many businesses understand the significance of search engine optimization and look for SEO outsourcing options to outsource their requirements to expert SEO companies.
With businesses now looking to outsource their SEO needs, the most critical question that comes up is how to select the right SEO outsourcing partners? How does one ensure that he is getting the right value for the money? To clear all your doubts, given below are some of the steps to undertake when selecting SEO outsourcing partners.
Steps to undertake when selecting SEO outsourcing partners
Time Frame for SEO
Deciding on the period, i.e. long term or short term SEO is the first thing to do even before you start looking for a SEO outsourcing partner. SEO is always an ongoing activity and should be considered the same way to ensure the changes occurring don’t affect the rankings of the website adversely. Changes in search engine algorithm and in the search behavior of your target along with the optimization efforts of your competitors are some of the changes that can affect you. So, to ensure that these changes don’t affect your site and it ranks well in spite of the changes, it’s vital to carry on some SEO efforts at all times. SEO gives you results over a period of time and not instantly, so the longer the better.
Before selecting your SEO outsourcing partner there is a to do list:
Request for past track record and case studies
Go through their client list and testimonials, if available
Check on referrals
Talk to as many people as possible and see if they have heard about the agency and look for any input that they can provide about them. Try to contact the clients they have mentioned on their website and check the credibility with them.
Don’t Fall for Black Hat SEOs
You’d come across several SEO and web designing company in Mumbai and freelancers that promise great results. Be wary of such claims as SEO works best when done for a longer period of time and cannot provide instant results. If someone assures short term results then it could mean black hat SEO (SEO done by not following search engine guidelines) that could result in long time penalty.
Understand the Facts
When you select a SEO company in Mumbai, ensure to know the tactics they use, i.e. whether they only pull and present reports or do they also explain them? Evaluate the cause and act on the suggestions of the report. Pulling out reports from analytic tools and mailing them is not that difficult.
Following the above given tips can immensely help your cause in selecting the right SEO outsourcing partner. Getting the right digital marketing company in India offering best SEO services is absolutely critical to succeed in your quest of promoting the brand.
Irrespective of the growth chart of your company, its web presence and social media footprint critically determine its financial results. Social media marketing controls a part of social footprint, which offers the brand visibility that helps the organization establish a brand identity. The goals related to social marketing are supported by search engine optimization (SEO), which relates to the possibility that search engine robots anticipate the content of a website to be sufficiently useful to place it on top in search results. Partnering with a SEO company in Mumbai could be the step forward to implement an SEO marketing strategy. However, it’s not an easy task hiring an appropriate SEO partner as it’s a matter of knowing the requirement of your company and and assessing an organization using the appropriate criteria. Here are 6 tips that would help you hire the appropriate SEO company for your business needs.
6 Tips to Hire an Appropriate SEO Company
Know your Company’s SEO Needs
There are several task than an established SEO firm can accomplish, such as link building and removal, SEO audit, etc. So, it’s vital to recognize the precise services an SEO firm can provide to meet your business requirements. For instance, you could seek SEO services to enhance website traffic for increasing sales leads by some percentage.
Link Building Strategy
Link building is a key factor as far as page ranking is concerned. It’s also directly linked with your website’s reputation and your ranking. When working with any SEO company, it’s vital to take some time to understand the linking strategy they’d use. A good and reputed SEO company would surely understand the significance placed on one way and reciprocal linking by search engines. It means that the SEO company would do an advanced evaluation of your site’s linking structure and enhance it.
Get to Know the SEO Firm’s Previous Projects
A creative approach and tactical plan are two basic things for getting good SEO results. When you know about the previous projects of the firm, you also come to know the hurdles that the firm was made to cross and whether they passed it successfully. You can also learn about the degree of the firm’s creativity in addressing the risks for a specific project. Getting to know about some previous projects will also make you learn about the the lack of effective planning, deficit of skilled personnel, etc. if any, which will help you recognize the firm’s successes and failures.
You’d want to work with a SEO firm whose services you can afford. For that the company’s service you hire must be competitively priced. It’s always good to compare the value of various SEO services with the price you’d pay to know whether they are worth the cost. Hiring the right SEO firm whose services fit in your budget is important to the success of your online business.
Know the SEO Company’s Plan of Action
To know whether a particular SEO firm will fulfill your business needs, narrow down the search by request proposals from companies with the required skill set. In recent years the field of SEO is broadening swiftly, so when screening the proposals, you would probably get wide range of approaches accomplishing your SEO objectives. Depending on how many and appropriate proposals you get, you can decide upon their plan of action and know whether the company might be appropriate for your SEO needs.
You would want to work with a SEO company that would offer you the best customer service. It means the company would be willing to listen to you and communicate with you in a way you would understand. The right SEO company would ensure that you get the expert advice you require within reasonable parameters.
eTrack Media is a leading internet marketing agency in India offering a suite of digital marketing services including website design, development, SEO, SMM, lead generation, PPC, etc. to a variety of clientele in India. With skilled and experienced professionals on board along with a long term vision,the company aims to be a market dominant in few years time and be a one stop solution for all digital marketing needs of corporate and individuals.
In today’s digital marketing world, you can easily notice that majority of the Search Engine Marketing Copywriters or web content writers seldom get their PPC ads correct. The reason behind this is they don’t give the required time and understanding that’s needed for the process of creating such ads. Most SEM writers opine that PPC ads never have click through rates anyway. Many experts feel that this is not true after all there’s nothing wrong with pushing the figure as far as it can go.
Any SEO company in Mumbai running PPC ads for their clients needs to achieve the following:
PPC AD must attract viewers:
As lots of SEO and SEM ads run on the web pages, the PPC ad firstly needs to grab the attention of the viewers enough to read it to the end. This can be best done with a headline that associates with the keyword.
The AD must achieve a high click through rate, however, only among its target audience: The PPC ad requires soliciting several clicks, however, only from relevant leads. Or else, the advertiser pays for clicks that won’t convert, and are in essence, absolutely useless.
Visitors on the landing page of the site must be converted by the PPC ad: In order to achieve this, the PPC as must be entirely relevant and truthful with its promise from start to finish.
Some Factors to keep in mind while writing for PPC Ads
Ensure to Keep the Product/Service’s USP in the PPC ad:
The USP or the Unique Selling Point is the main differentiator between your product/service and that of your competitors, which specifically tells the visitor as to why he/she should buy from you.
Product/Service’s key benefit:
Look at what is the primary benefit that the visitor will be looking to get from the product or service that’s being sold and put that message across.
Refrain from using the Company’s name in the main AD:
There will be a place for the company’s URL under the PPC ad. So, it is better not to use the name of the company in the main ad considering the limited space allotted for write up.
Keywords are very important part of any SEO services in Mumbai, India and thus you must not only include them especially that are used by the searcher but you must also get into his/her shoes and try to understand precisely what the individual entering the particular keyword phrase could be looking for. This will help you a great deal in connecting with the visitor.
Incorporate a Call to Action:
As the phrase ‘call to action’ suggests, it is typically a hook that will work as a temptation to click on the url and visit the website. This could include a free offer, a money back scheme, a sale or even something less dramatic such as the USP put in an exciting way in case there’s no space for announcements.
It’s quite possible that as a PPC marketer, your focus might be more on brand awareness than purchases. However, it’s critical to contemplate the brand awareness metrics that are crucial to your campaign.
Knowing the way search engines perform and change along with time is one of the better ways to dominate the web industry. Today, the world of SEO is transforming at an alarming speed and if you’re not ready to match these changes then it becomes extremely risky for any business to survive in the current ever competitive marketing industry. As mentioned earlier, SEO is ever evolving at lightning speed. We are 5 months in 2017, and it’s high time to evaluate the digital marketing landscape for the current year.
The year 2016 has seen several developments in SEO and several of the noticeable trends of last year would continue and grow in 2017 as well. As the algorithm updates by Google continuously keep entrepreneurs on their toes, many other trends are expected to shape up in 2017 which will keep any internet marketing agency in India on its toes.
Top SEO Trends to Take Shape in 2017:
A Comeback for Organic SEO
Currently SEO strategies are given less priority as paid marketing is taking a slight lead. One can expect this to change with advanced SEO strategies set for a comeback in the current year. Many businesses are analysing their budgets closely seeing the returns and thus one can expect effective SEO plans to come sooner for good results.
Virtual Assistance with SEO Help
For each platform including Cortana, Siri, and Google Assistant, virtual assistants have been launched and one can easily expect a personalized response for each query through voice medium. Smartphones will play an important role in this blend, wherein virtual assistants could draw ideal answers to the questions with the aid of advanced SEO.
Cross Channel Marketing
Multi-channel and cross-channel marketing might sound similar, however in reality, they are extremely different. The former just means creating a presence on more than a single platform, whereas the latter refers to the many channels you use to market your brand in an integrated way. By no means is multi-channel marketing a wonder. On the other hand cross channel marketing can be termed as its extension. This type of marketing aims in creating a reliable brand presence across several channels that lets users move flawlessly between platforms and devices for making a purchase.
Enhanced growth of Mobile
Over the past few years SEO has been reshaped due to tremendous mobile accessibility. The searches on mobile have been growing at a swift pace and aren’t depicting any signs of slowing down in future. The traffic on desktops has been slowing down and now moving towards mobile devices, and even the studies show that several websites are already getting most of their traffic from mobiles.
Voice Search – The Next Big Thing
For any SEO Company in Mumbai, voice search is the big thing. For a few years now, the tech industry has witnessed voice search being an ongoing project. Today, it has become one of the quickest growing search options; so, a trend to been seen in 2017.
No doubt, 2017 has turned out to be a big year for SEO strategies, and with users increasingly getting connected with the content they follow or use, it’s important for SEO companies to take these upcoming trends into account.