Link building is an essential tool that is responsible for driving quality traffic to your site and boosting your search engine rankings. It is a process of acquiring links from external pages or websites i.e. building back links to your website. When an external page gives your website’s link as a referral, it denotes that your website is authoritative. Search engines use these link referrals when deciding search engine rankings. While measuring the worth of the back-links, search engines give importance to three important factors – quantity, quality and relevance of the links.
There are various effective techniques to get back links to your website. Some of them include:
1. Article Submission
Submitting original and well-written articles to high PR and popular article sites such as Newsvine, Ezine Articles, GoArticles, Articlebase, etc. is a great method to acquire high-quality back links, drive traffic to your website and enhance online visibility. Make it a point to include a maximum of two website links in the bio section of the article. Search engines understand that you are the original author of the article published and hence give you authority in the search results.
2. Directory Submission
Directory Submissions involve nothing other than the submission of website details to directories under the right category and subcategory. Submitting your website to directories that are relevant to your business gives a boost to search engine rankings, attracts targeted traffic and generates quality back links.
3. Forums and Blog Commenting
Research blogs and forums related to your niche and then indulge in valuable participation. Adding your website link shouldn’t be your sole motive while commenting on a blog article or forum threads. Instead, share your knowledge and contribute to the conversation. This will make you noticeable and help build relationships with like-minded people. Become a member that gives valuable input and eventually you will get natural links to your website.
4. Guest Blog Posting
It is one of the best link building strategies to get natural links. Writing a blog article for someone else’s blog is called guest blogging. If you write a well-researched and informative article and get it published on a reputed and quality guest blog, you not only get top-quality natural links but also expand your reach to a new audience, build new connections and gain credibility.
5. Press Release Submission
Submitting fresh content and newsworthy updates to popular press release sites results in getting high-quality back links and boosts online visibility. Many small business centers allow companies to promote their products/services in the form of press releases and acquire back links for free. Press releases should have an eye-catchy title to captivate the readers.
6. Social Bookmarking Submission
It is one of the results-oriented link building solutions that help in acquiring good quality back-links. Submitting websites on popular sites such as Digg and Stumble Upon with a unique title and description ensures higher search engine visibility and increased traffic.
Critical to SEO success, it would be beneficial to invest in a link building company that offers the above mentioned complete link building services. eTrack Media, a leading SEO company in Redditch, UK is perfectly placed to serve companies looking for manual link building services. It has the required knowledge, expertise and team needed for getting effective search engine results.