Today, organizations of all sizes are recognizing the significance of online marketing, specifically through search engines. These days, the fact is people most probably end up on a website through a search engine rather than going directly to it. Research tells us that around 80% of users locate their desired destination with the help of a search engine. This research clarifies that it’s extremely vital for a brand to have a strong presence within the search engines, so that one is always in front of his/her target audience. However, there’s still a huge decision to make, whether to use SEO (Search Engine Optimization) or PPC (Pay per Click) to get in front of the target audience. These are two basic options when one thinks of boosting traffic to the website. If done in a proper way, both can help your website rank on the front page of the search engines. However, each has its respective costs and benefits.
Type ‘SEO Company in Mumbai, India’ and what you get is the result of SEO or PPC. The primary difference between SEO and PPC is that the traffic which comes from organic SEO is free whilst traffic generated from PPC is not free, as the name ‘PPC’ itself says that you need to pay a cost per click. This is also why you might at times notice the terms organic search engine listings and paid search engine listings. Still, the fact remains that PPC holds a slight edge in conversation rates, as paid search results are more likely to convert click throughs from the search engine. Experts attribute to the fact that paid search results ‘text and landing page is custom optimized by the advertiser’. So, it can be concluded that the opportunity from organic search is quite more than that of paid search.
PPC’s real strengths are its speed and reach as with this campaign, you can find yourself on the first page for a multitude of targeted terms within a day. However, this can cost a lot, also for a PPC campaign to be done appropriately, it’s generally best to hire a firm that can manage it full time. On the other hand, you can build traffic for free by getting high rankings in the natural search results. You will need to follow best SEO practices to try and get your site displayed on these pages more prominently and frequently. It could take time to reach the top with natural results; however, the free targeted traffic would possibly prove to be well worth the investment.
Getting the website ranked on top pages within Google is the main priority of any business today and SEO and PPC are some of the main ways to do so. As we are offering SEO Services in Mumbai to all types of organizations, eTrack Media strongly believes in using any of these services to complement its SEO strategies.