Archive | September 2015

Role of SEO in today’s world for all kinds of Businesses

Search Engine Optimization (SEO) has a very important role to play in today’s world for all kinds of businesses. It’s a tool/service that enhances your chances of being located when visitors search for a specific service or product in search engines such as Bing, Google, and Yahoo. When visitors use a search engine to search for their requirements and if you aren’t located anywhere then you don’t exist.  One of the important features of SEO is to make the website simple for both the users and search engines to understand. Though, the dynamics of internet marketing have changed with search engines becoming more sophisticated, they still can’t view and understand a web page the same way a human can. Here, SEO comes into the picture as it assists the engines figure out what each page is about and how it might be useful for users.

 Significance of SEO

Businesses have many ways to advertise their products or services such as flyers, phonebook ads, paid online ads, radio commercials, etc. However, all of these things cost money. On the contrary, if visitors find your business while using a search engine, it’s like free website traffic (also known as organic traffic). Though, you might spend some time optimizing your website, you’re not paying for each new lead such as with pay per click advertising.

Today, in the world of internet marketing the role of SEO is quite significant. It is one of the most cost effective ways to bring in new clients for your business. However, studies show that SEO is still not done by more people especially in the way it should be. So what’s the reason for this? The answer is quite simple, SEO takes time and requires patience, but, most individuals just want quick results and refrain from investing in time, but it never happens overnight. So, patience is the key when doing SEO. When you select an SEO company in Mumbai, it’s advisable that the company should also be a Web Design Company in Mumbai, so they can make all development changes they need to do.

 SEO Provides Visibility and Branding to Business: It goes without saying that you, as a business owner want to appear as high in the search engine results as possible, but the reasons for this are more than just because you expect them to click through to your website. In fact, there is a certain amount of value in merely appearing in search results for terms directly associated with your business. For example, majority of the searchers don’t merely search once, click on some website and be done with it. Rather, they search, click on some websites, edit their search terms, search again, etc. So what does this imply for your business? It means that if you are continuously visible in all these searches then you get noticed more with every search by potential clients. Chances also increase of them eventually clicking through to your website, and as you are continuously displayed in their entire search, they will trust you that much more.

 SEO Provides Credibility to Business

Searchers make notes of the rankings for the terms they enter into Google and other search engines. They might not realize, but it’s a fact. And for them, your ranking is a vote of trust. It shows that the higher rank you get in search engines, the more your business credibility increases.

 SEO Provides One of the Best Returns on Investments in Advertising

SEO provides the best ROI for your efforts at a higher rate than pretty much all conventional forms of offline advertising. This is because SEO is an inbound marketing strategy, which lets you market your services and products to your consumers. Here you are not interrupting their daily tasks, but just show up when they are looking for businesses like yours.

In recent years, the role of SEO has changed as far as businesses are concerned and there are several SEO companies in Mumbai and other parts coming up and providing the best SEO and SMM services to their clients.



Today, organizations of all sizes are recognizing the significance of online marketing, specifically through search engines. These days, the fact is people most probably end up on a website through a search engine rather than going directly to it. Research tells us that around 80% of users locate their desired destination with the help of a search engine. This research clarifies that it’s extremely vital for a brand to have a strong presence within the search engines, so that one is always in front of his/her target audience. However, there’s still a huge decision to make, whether to use SEO (Search Engine Optimization) or PPC (Pay per Click) to get in front of the target audience. These are two basic options when one thinks of boosting traffic to the website. If done in a proper way, both can help your website rank on the front page of the search engines. However, each has its respective costs and benefits.

Type ‘SEO Company in Mumbai, India and what you get is the result of SEO or PPC. The primary difference between SEO and PPC is that the traffic which comes from organic SEO is free whilst traffic generated from PPC is not free, as the name ‘PPC’ itself says that you need to pay a cost per click. This is also why you might at times notice the terms organic search engine listings and paid search engine listings. Still, the fact remains that PPC holds a slight edge in conversation rates, as paid search results are more likely to convert click throughs from the search engine. Experts attribute to the fact that paid search results ‘text and landing page is custom optimized by the advertiser’. So, it can be concluded that the opportunity from organic search is quite more than that of paid search.

PPC’s real strengths are its speed and reach as with this campaign, you can find yourself on the first page for a multitude of targeted terms within a day. However, this can cost a lot, also for a PPC campaign to be done appropriately, it’s generally best to hire a firm that can manage it full time. On the other hand, you can build traffic for free by getting high rankings in the natural search results. You will need to follow best SEO practices to try and get your site displayed on these pages more prominently and frequently. It could take time to reach the top with natural results; however, the free targeted traffic would possibly prove to be well worth the investment.

Getting the website ranked on top pages within Google is the main priority of any business today and SEO and PPC are some of the main ways to do so. As we are offering SEO Services in Mumbai to all types of organizations, eTrack Media strongly believes in using any of these services to complement its SEO strategies.