Archive | March 2016

How long should a Website Do SEO?

Today, SEO is increasingly driven by natural language search, i.e. individuals doing searches that are more like normal questions than two or three keywords. This is happening as individuals are using tools such as Siri and Google Now to speak their searches, instead of typing them in. And as people are including more detail in their typed searches as they seek to find what they’re looking for faster, these keywords are quite easier to rank for, as they’re not competitive. They are much more relevant as they include more detail, and thus traffic from these keywords converts at a higher rate.

Does Ranking Matter?

Rankings do matter; however, they aren’t the metric to be focused upon. Getting rankings is an output SEO firms can easily sell as they’re emotionally satisfying, but they’re insignificant unless they generate leads or sales- the outcome that one desires. Thus it’s vital to hire a good  website design company in Mumbai having SEO professionals who focus on outcomes, instead of outputs.

Changes in SEO

Before trying to know how long does it take for SEO to show results? It’s essential to understand that SEO has changed for better in the last few years. It’s still a vital component of digital marketing and still works; however, it’s no longer a matter of publishing content and generating links. Earlier, SEO was about doing good keyword research in order to identify the keywords that are vital for your business, creating pages targeting those keywords and generating links from article directories pointing to those pages. Those websites that did this effectively and on a large scale would experience an increase in rankings and traffic over a period of a couple of months. Now, things have changed. If you follow the model described, not only you won’t accomplish any good results but you risk in getting a penalty from Google and destroy your rankings and domain reputation.

Expectations from SEO

You should be clear in your mind as to what to expect from SEO. There is absolutely no guarantee that you can achieve high rankings for any highly competitive keywords in only a few months. To get the highly competitive keywords at top position, you must work hard to bypass the numerous websites competing for a place in the first page of the search results and this generally takes a lot more time and money.

If you’re doing SEO yourself then keep expectations low, begin with an SEO audit, create a realistic plan and start monitoring your rankings, always keeping in mind that what you wish is an increase in your organic traffic and improvement of your rankings in general. If you are outsourcing SEO to a company also providing  website optimization service in Mumbai , keep in mind that effective SEO might cost you money in the beginning until you get any type of return from your investment.

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