In today’s fast paced digital world, individuals are overwhelmed with advertisements which results into businesses struggling to get their corporate message noticed by consumers. A study conducted few years back illustrated that more than 70% of users preferred to get their information from articles rather than from corporate advertisements. Now, in order to reach their target audience, an increasing number of businesses are depending on a promising strategy, i.e. content marketing.
What is Content Marketing?
Content Marketing is nothing but the art of communicating with the clients and prospects and that too without selling. It’s marketing without any interruption. Rather than pitching your products or services, you are delivering information that makes your buyer more intelligent. The core of this content strategy is the belief that if businesses deliver consistent and valuable information to buyers, they eventually reward them with their business and loyalty.
The practice of creating and distributing content that’s informative, helpful and at the same time entertaining to probable clients is what content marketing all about. Having good content then directs those visitors back to the website, where you can capture leads and sell products. With successful content marketing your brand gets positive reviews without the hassle of product marketing.
Why Content Marketing?
More than what is content marketing, it’s vital to understand why content marketing is significant to your business. The ROI (Return on Investment) for content marketing can be exceptional if executed properly. Content Marketing also offers additional benefits as it supports other digital marketing channels. It offers additional content for social media marketing and contributes greatly to SEO efforts by creating natural inbound links and building up good content on your website that gets searched in search engines. In fact, for several companies the bulk of their SEO efforts should be focused on content marketing.
Results of Content Marketing
Results of Content Marketing are great and several marketing decision makers have come to identify the benefits of a good marketing strategy. It also helps businesses accomplish several corporate objectives which include:
• Lead Generation: The possibility of visitors leaving their contact details increases if they are impressed by the content provided
• Image development: The businesses can establish themselves as thought leaders by releasing high quality publications on a regular basis that strengthens their corporate brand
• Client development: The client gets connected with the company for the long term if the content gives him useful information. Also, by consistently providing good content, companies generate interest in their website and lure users to return.
• Increased reach: High quality content that frequently addresses current or controversial topics is spread through social networks. The business can thus increase its prominence and reach by taking advantage of this trend.
eTrack Media is a leading website marketing company in Mumbai offering state of art Social Media, SEO services. In all these years of operation, and with trained and experienced professionals, the company has delivered outstanding website optimisation services in Mumbai to some really high esteemed clients.