Archive | July 2016

5 Steps a Local Business Can Take Today to Improve SEO

It’s not easy to run any business in today’s competitive world with changing dynamics. A business might have its loyal customers that have been with them for some time but to grow a business needs to ensure that it gets new clients as well. If you have a local business and want to have a strong online presence then building a strong website from a good company with strong website optimisation services is quite essential. Having said that, keeping your website up to date can be a tedious task and your SEO might require a serious update. For years, you might have stayed away from doing SEO for your website thinking it was too difficult or expensive, but now is the time to do it.

SEO can be a complex however there are some simple steps that can be taken to help your business rank higher on the likes of Google and Bing. below are 5 steps a local business can take to enhance SEO:

Research the Keywords to be targeted

This is the primary element that you need to understand before starting as you want to know how your business is being searched online, i.e. what words your potential customers are typing into search engines to locate your business as well as your competitors. Also, the industry that you are in and its competitiveness will also make a vast difference regarding the chances of you appearing high in search engine rankings.

Ensure you have your business on Google Plus

One of the crucial necessities for your business is to get a local Google plus page. Getting this page lets you give Google information about your business including a map, business information and contact details. In addition, your clients will be able to leave reviews letting everyone else know the effectiveness of your business. Once you get a page on Google plus, it will almost instantly enhance your chances of being found locally through Google.

Have Mobile access

Today, the world is just a click away as it has truly become mobile. People are now searching the web on their mobile phone just as much as on a desktop computer, so it’s vital to ensure that your business is mobile friendly. There are some questions to look out for, i.e. is your website responsive or is it worthy to be seen on a mobile phone and tablet? If people visit your site and find out that the site doesn’t appear correctly or they might need to zoom in and out then there’s a possibility that they might lose patience. Thus it’s important to have a responsive website for your business.

Use Social Media to its Best

As people search on platforms such as Google and Bing, they are also active on social media platforms. Today, social media platforms like Twitter, Facebook, LinkedIn and Instagram are the best way to promote a business. So ensure that all these platforms include a bio, your location and your website URL. Social media is becoming more and more vital as far as SEO is concerned.

Get optimised website for SEO

Ensuring that there’s a lot of high quality content on your website is the key to getting your website appear higher in search engine rankings. Today, search engines give priority to the text and wordings you use on the actual pages more than what is in the black part of the site. Also, once you know what keywords to target, ensure you use these within your website content.

Today, SEO is very important from a business’s perspective. eTrack Media is one such SEO Company in Mumbai, India that can help your business grow with effective SEO. With thorough and experienced professionals, we can help you achieve the desired goals for your business.