Archive | August 2016

Why often the Landing Pages don’t convert into Potential Customers?

A landing page of any website is typically the initial glance potential customers will see regarding your business. In simple terms, a landing page of your website acts as an invitation to the virtual world. However, more than that it must have something of interest for the visitors to go ahead and seek more information. Poorly designed landing pages and poor link building are frequently the primary cause of traffic not converting. It’s not wise to think that just because your website is not generating any money, all the hard work that you’ve put in has been for nothing. If you think that the problem is with your landing page, then you will need to identify the reasons for the landing page not converting into potential customers. Once you do this then it becomes easy to recognise the issues surrounding your lack of conversions enabling you to improve on those, so that you get more traffic.

For any SEO or web design company in Mumbai the content on its landing page is one of the most vital things when it comes to drawing conversions. Below are a few ways to enhance your landing page to help turn users into potential clients.

Benefits are important not Features

Benefits are more vital than the features as they tell your audience what your product or service can do for them. On the other hand, features give more of informational knowledge, telling your audience what your product is about. You’d want to induce users to buy your product or service by showing them the benefits they will have from it. Though, one cannot deny the importance of features, you must initially focus on the benefits then back them up with features.

Give Something Additional

Studies have confirmed that people always like getting something additional for free rather than getting it even at a lower cost. For instance, you can offer some additional benefits rather than lowering the price. When the question is about your landing page, it’s better to explain precisely what the numbers mean and show them how they will influence the final price.
Simplicity is the Best way to go

When it comes to writing text, one of the biggest mistakes one can make is to use excessive words that might sound impressive but eventually don’t do anything to influence the user. Good text depends heavily on good messaging and it’s always about the quality of the content rather than the quantity. You’d want to have clear and to the point text to convert your visitors.

Overall Site Design

It’s better for any SEO company in Mumbai not to cram every available space on your website with flash graphics ads and other irrelevant information. This is because it’s both confusing and a distraction and a big cause of losing conversions. So, try to keep your site design and landing pages clean and uncluttered, particularly when you want a specific call to action.

One cannot deny the fact that enhancing your landing pages will help your SEO campaign and enhance your site rankings which will eventually enhance your business.

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Choosing an Appropriate Digital Marketing Partner

Any business is initiated with funding, followed by its operation and production of the goods required to fulfil the demand of the customer. The next process after manufacturing the product is educating the customer about the presence of the product in the market and this can be done through advertising. Advertising in its traditional form may narrow down the customer’s requirement and may not reach the required target audience. This is when marketers think of moving to a digital platform to reach those customers who are ideal for the product or service and can fulfil their unfulfilled needs through the manufactured product.

A digital marketing agency helps creating an online presence for a product or service and attempts to create some kind of a brand recall through online advertisements and social media. Businesses have to ensure that in creating such a brand presence with the inputs given by the Digital Marketing agency, the agency should create such a need for the product that it generates sales and provides the budgeted and desired return on investment.

Thus, it becomes important for businesses to identify and select a Digital Partner that understands the key requirements of the business and apply strategies that are in sync with the company’s vision and mission. The strategies applied are the key to achieve decided online goals and reach millions of customers in a short span of time.

Internet Marketing Company in Bromsgrove, Worcestershire and other regions in UK, aim to understand businesses regarding their online marketing needs and make an attempt in delivering the requirements as per discussions. However, sometimes the goals set by companies may not be in line with the Digital Marketing agency and therefore certain areas need to be analysed by a company before hiring a Digital Marketing partner.

Scan the agency website

A website makes the first impression of a company that deals in the world of digital marketing. It provides an overview on how the agency functions and what are its key achievements. Before deciding on hiring a firm, the agency’s website can provide valuable inputs that help companies decide if the agency can meet the required expectations.

Updated technology

A company to flourish in the digital world has to ensure that they are equipped with the latest software and technology to meet the ever changing demands of the online world. Based on the software and technology, the agency will be able to deliver top notch strategies that meet the requirements of the brand and the business.

Adaptable to changing requirements

An agency should be competent enough to adapt to the changing environment of the business and deliver services within the stipulated time. This determines the adaptability of an agency towards the business requirements that enables the agency to formulate different digital marketing strategies.

Intercommunication

For any successful business venture, communication is the key. The agency should have a culture of open communication that makes it easy to communicate messages in an orderly manner. The communication factor of an agency is an area that determines the workings of the agency and the relationship it can build over time with the business.

Choosing the right Digital partner

Determine business needs

Before hiring a digital partner, it is important to identify the requirements of the business as it determines how the website design will appear to showcase the product in the online market. This does not hold valid only for the website, it also plays a vital role in creating posts on Social Media, formulating key words for Search Engine Optimization and the overall graphical design of the website.

Formulate a budget

Formulating a budget makes it easier to device a digital strategy that can cover all the aspects involved in digital marketing. A thoroughly thought-out budget will help in searching the ideal digital marketing partner to avail the benefits the agency can provide without compromising on the determined budget.

Analyse quality

The services provided by any digital marketing firm needs to be analysed to ensure that the quality is up to the mark. Businesses must review the content written earlier by the agency as this can give a valuable input on how the agency can market the product with written content. Social media campaigns and Search Engine Optimization strategies applied by the agency will provide an insight on how well the product can perform in the online market.

Understand agency requirements

An agency has an expertise to appropriately spread the word of a brand in the online market. Businesses must understand what the agency has in mind to market the product as they have experience in the online domain and will adopt strategies which have been tested to suit different market conditions. Hence, businesses must have an open approach and try and understand the workings of the agency to utilize their services to the fullest.

All services in one

An ideal digital marketing agency must include all services starting from social media to content and website development as getting these services from individual firms can seem highly expensive and businesses may end up getting services that fall short of their expectations. All services under one roof helps to maintain consistency and each service can be in sync to develop a firm brand consistency in the mind of the customer.

Finding an appropriate digital partner is extremely important as a brand creates an image in the mind of the customer. A digital strategy has to be in a manner that speaks about the ideals of the firm. As the reach of a digital strategy is wide, consumers make an impression about the product within seconds, going by the way a product is marketed online. Therefore, selecting the right agency ensures that the brand has a positive impression in the consumer’s mind which will be beneficial in the long run for the business and this will be determined by the strategy applied by the digital agency.

 

Author Bio

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in UK that provides the best search optimisation services, web design and development services and social media management services to full-service marketing firms as well as end clients.