When there are lot of factors affecting your position on search engine, you need to be quite selective about the ones you’ll work on to change the situation. Some questions will trouble you; such as whether you must target your keywords better? Or do you need to work on your back link strategy? Well, it’s the Organic Click-through rate (CTR) out of several items that search engine consider as signs of quality and relevance, one that’s frequently overlooked.
Organic CTR (click-through rate) refers to clicks to your website through the snippet links found in the organic search results. Here ‘organic’ refers to the search results selected by the search engines based on how good your content matches with the user’s question, in comparison to the paid ads displayed in the same location. The chances of your content appearing higher in the SERPs (search engine research pages) increases, the better the SEO works over it. The content will definitely get more clicks if it appears higher. And, the number of clicks received by your content against the number of times it gets displayed is what’s referred to as the organic CTR.
So, does your search engine rank get affected by the organic CTR? Of course, it does. Search engines including Google view organic CTR as a vital signal of both quality and popularity. According to the experts CTR and ranking are inter-reliant variables, and when you improve CTR, your ranking should improve too.
Tips to improve organic CTR
Include exciting Meta descriptions: The Meta description is the title ad appearing under your page URL and title on the SERP. This is primarily the convincer, the description and words that convince searchers that your page is worth a click. Experts from any reputed SEO company in Mumbai can tell you that a nicely written Meta description both reassures the individual searching that he/she has found content that matches the question and that the content on the page would be worth his/her time.
Make use of emotional headlines: Emotionally written headlines are the way to go as they help you grab readers and drag them into your content. The better your headline, the better the chance people will click on your link. Ensure to pick one emotion and stay with it. Generally, weak headlines without any emotion kill organic CTR, whilst strong headlines colored with lively emotions engage and encourage clicks.
Get Dreadful URLs fixed: Dreadful or Ugly URLs frequently dominate automatic URL creation software that smacks a numerical moniker onto your page. Rather than accepting whatever your program picks as the default URL, alter it so that it boosts your organic CTR. Any leading online marketing agency in Mumbai who is well verses in improving organic CTR will support this step as doing this creates a more attractive URL for individuals scanning the SERPs. It’s also important to keep a simple domain name structure, having a common title and/or navigation elements inside that make sense to both search engines and visitors visiting your site.
Organic CTR is a vital aspect of SEO, and one can certainly boost his/her page’s rank and results by improving it.