Knowing the way search engines perform and change along with time is one of the better ways to dominate the web industry. Today, the world of SEO is transforming at an alarming speed and if you’re not ready to match these changes then it becomes extremely risky for any business to survive in the current ever competitive marketing industry. As mentioned earlier, SEO is ever evolving at lightning speed. We are 5 months in 2017, and it’s high time to evaluate the digital marketing landscape for the current year.
The year 2016 has seen several developments in SEO and several of the noticeable trends of last year would continue and grow in 2017 as well. As the algorithm updates by Google continuously keep entrepreneurs on their toes, many other trends are expected to shape up in 2017 which will keep any internet marketing agency in India on its toes.
Top SEO Trends to Take Shape in 2017:
A Comeback for Organic SEO
Currently SEO strategies are given less priority as paid marketing is taking a slight lead. One can expect this to change with advanced SEO strategies set for a comeback in the current year. Many businesses are analysing their budgets closely seeing the returns and thus one can expect effective SEO plans to come sooner for good results.
Virtual Assistance with SEO Help
For each platform including Cortana, Siri, and Google Assistant, virtual assistants have been launched and one can easily expect a personalized response for each query through voice medium. Smartphones will play an important role in this blend, wherein virtual assistants could draw ideal answers to the questions with the aid of advanced SEO.
Cross Channel Marketing
Multi-channel and cross-channel marketing might sound similar, however in reality, they are extremely different. The former just means creating a presence on more than a single platform, whereas the latter refers to the many channels you use to market your brand in an integrated way. By no means is multi-channel marketing a wonder. On the other hand cross channel marketing can be termed as its extension. This type of marketing aims in creating a reliable brand presence across several channels that lets users move flawlessly between platforms and devices for making a purchase.
Enhanced growth of Mobile
Over the past few years SEO has been reshaped due to tremendous mobile accessibility. The searches on mobile have been growing at a swift pace and aren’t depicting any signs of slowing down in future. The traffic on desktops has been slowing down and now moving towards mobile devices, and even the studies show that several websites are already getting most of their traffic from mobiles.
Voice Search – The Next Big Thing
For any SEO Company in Mumbai, voice search is the big thing. For a few years now, the tech industry has witnessed voice search being an ongoing project. Today, it has become one of the quickest growing search options; so, a trend to been seen in 2017.
No doubt, 2017 has turned out to be a big year for SEO strategies, and with users increasingly getting connected with the content they follow or use, it’s important for SEO companies to take these upcoming trends into account.