In today’s digital marketing world, you can easily notice that majority of the Search Engine Marketing Copywriters or web content writers seldom get their PPC ads correct. The reason behind this is they don’t give the required time and understanding that’s needed for the process of creating such ads. Most SEM writers opine that PPC ads never have click through rates anyway. Many experts feel that this is not true after all there’s nothing wrong with pushing the figure as far as it can go.
Any SEO company in India running PPC ads for their clients needs to achieve the following:
PPC AD must attract viewers:
As lots of SEO and SEM ads run on the web pages, the PPC ad firstly needs to grab the attention of the viewers enough to read it to the end. This can be best done with a headline that associates with the keyword.
The AD must achieve a high click through rate, however, only among its target audience: The PPC ad requires soliciting several clicks, however, only from relevant leads. Or else, the advertiser pays for clicks that won’t convert, and are in essence, absolutely useless.
Visitors on the landing page of the site must be converted by the PPC ad: In order to achieve this, the PPC as must be entirely relevant and truthful with its promise from start to finish.
Some Factors to keep in mind while writing for PPC Ads
Ensure to Keep the Product/Service’s USP in the PPC ad:
The USP or the Unique Selling Point is the main differentiator between your product/service and that of your competitors, which specifically tells the visitor as to why he/she should buy from you.
Product/Service’s key benefit:
Look at what is the primary benefit that the visitor will be looking to get from the product or service that’s being sold and put that message across.
Refrain from using the Company’s name in the main AD:
There will be a place for the company’s URL under the PPC ad. So, it is better not to use the name of the company in the main ad considering the limited space allotted for write up.
Keywords are very important part of any SEO services in India and thus you must not only include them especially that are used by the searcher but you must also get into his/her shoes and try to understand precisely what the individual entering the particular keyword phrase could be looking for. This will help you a great deal in connecting with the visitor.
Incorporate a Call to Action:
As the phrase ‘call to action’ suggests, it is typically a hook that will work as a temptation to click on the url and visit the website. This could include a free offer, a money back scheme, a sale or even something less dramatic such as the USP put in an exciting way in case there’s no space for announcements.
It’s quite possible that as a PPC marketer, your focus might be more on brand awareness than purchases. However, it’s critical to contemplate the brand awareness metrics that are crucial to your campaign.