In today’s digital marketing world, you can easily notice that majority of the Search Engine Marketing Copywriters or web content writers seldom get their PPC ads correct. The reason behind this is they don’t give the required time and understanding that’s needed for the process of creating such ads. Most SEM writers opine that PPC ads never have click through rates anyway. Many experts feel that this is not true after all there’s nothing wrong with pushing the figure as far as it can go.
Any SEO company in India running PPC ads for their clients needs to achieve the following:
PPC AD must attract viewers:
As lots of SEO and SEM ads run on the web pages, the PPC ad firstly needs to grab the attention of the viewers enough to read it to the end. This can be best done with a headline that associates with the keyword.
The AD must achieve a high click through rate, however, only among its target audience: The PPC ad requires soliciting several clicks, however, only from relevant leads. Or else, the advertiser pays for clicks that won’t convert, and are in essence, absolutely useless.
Visitors on the landing page of the site must be converted by the PPC ad: In order to achieve this, the PPC as must be entirely relevant and truthful with its promise from start to finish.
Some Factors to keep in mind while writing for PPC Ads
Ensure to Keep the Product/Service’s USP in the PPC ad:
The USP or the Unique Selling Point is the main differentiator between your product/service and that of your competitors, which specifically tells the visitor as to why he/she should buy from you.
Product/Service’s key benefit:
Look at what is the primary benefit that the visitor will be looking to get from the product or service that’s being sold and put that message across.
Refrain from using the Company’s name in the main AD:
There will be a place for the company’s URL under the PPC ad. So, it is better not to use the name of the company in the main ad considering the limited space allotted for write up.
Keywords are very important part of any SEO services in India and thus you must not only include them especially that are used by the searcher but you must also get into his/her shoes and try to understand precisely what the individual entering the particular keyword phrase could be looking for. This will help you a great deal in connecting with the visitor.
Incorporate a Call to Action:
As the phrase ‘call to action’ suggests, it is typically a hook that will work as a temptation to click on the url and visit the website. This could include a free offer, a money back scheme, a sale or even something less dramatic such as the USP put in an exciting way in case there’s no space for announcements.
It’s quite possible that as a PPC marketer, your focus might be more on brand awareness than purchases. However, it’s critical to contemplate the brand awareness metrics that are crucial to your campaign.
When there are lot of factors affecting your position on search engine, you need to be quite selective about the ones you’ll work on to change the situation. Some questions will trouble you; such as whether you must target your keywords better? Or do you need to work on your back link strategy? Well, it’s the Organic Click-through rate (CTR) out of several items that search engine consider as signs of quality and relevance, one that’s frequently overlooked.
Organic CTR (click-through rate) refers to clicks to your website through the snippet links found in the organic search results. Here ‘organic’ refers to the search results selected by the search engines based on how good your content matches with the user’s question, in comparison to the paid ads displayed in the same location. The chances of your content appearing higher in the SERPs (search engine research pages) increases, the better the SEO works over it. The content will definitely get more clicks if it appears higher. And, the number of clicks received by your content against the number of times it gets displayed is what’s referred to as the organic CTR.
So, does your search engine rank get affected by the organic CTR? Of course, it does. Search engines including Google view organic CTR as a vital signal of both quality and popularity. According to the experts CTR and ranking are inter-reliant variables, and when you improve CTR, your ranking should improve too.
Tips to improve organic CTR
Include exciting Meta descriptions: The Meta description is the title ad appearing under your page URL and title on the SERP. This is primarily the convincer, the description and words that convince searchers that your page is worth a click. Experts from any reputed SEO company in Mumbai can tell you that a nicely written Meta description both reassures the individual searching that he/she has found content that matches the question and that the content on the page would be worth his/her time.
Make use of emotional headlines: Emotionally written headlines are the way to go as they help you grab readers and drag them into your content. The better your headline, the better the chance people will click on your link. Ensure to pick one emotion and stay with it. Generally, weak headlines without any emotion kill organic CTR, whilst strong headlines colored with lively emotions engage and encourage clicks.
Get Dreadful URLs fixed: Dreadful or Ugly URLs frequently dominate automatic URL creation software that smacks a numerical moniker onto your page. Rather than accepting whatever your program picks as the default URL, alter it so that it boosts your organic CTR. Any leading online marketing agency in Mumbai who is well verses in improving organic CTR will support this step as doing this creates a more attractive URL for individuals scanning the SERPs. It’s also important to keep a simple domain name structure, having a common title and/or navigation elements inside that make sense to both search engines and visitors visiting your site.
Organic CTR is a vital aspect of SEO, and one can certainly boost his/her page’s rank and results by improving it.
A landing page of any website is typically the initial glance potential customers will see regarding your business. In simple terms, a landing page of your website acts as an invitation to the virtual world. However, more than that it must have something of interest for the visitors to go ahead and seek more information. Poorly designed landing pages and poor link building are frequently the primary cause of traffic not converting. It’s not wise to think that just because your website is not generating any money, all the hard work that you’ve put in has been for nothing. If you think that the problem is with your landing page, then you will need to identify the reasons for the landing page not converting into potential customers. Once you do this then it becomes easy to recognise the issues surrounding your lack of conversions enabling you to improve on those, so that you get more traffic.
For any SEO or web design company in Mumbai the content on its landing page is one of the most vital things when it comes to drawing conversions. Below are a few ways to enhance your landing page to help turn users into potential clients.
Benefits are important not Features
Benefits are more vital than the features as they tell your audience what your product or service can do for them. On the other hand, features give more of informational knowledge, telling your audience what your product is about. You’d want to induce users to buy your product or service by showing them the benefits they will have from it. Though, one cannot deny the importance of features, you must initially focus on the benefits then back them up with features.
Give Something Additional
Studies have confirmed that people always like getting something additional for free rather than getting it even at a lower cost. For instance, you can offer some additional benefits rather than lowering the price. When the question is about your landing page, it’s better to explain precisely what the numbers mean and show them how they will influence the final price.
Simplicity is the Best way to go
When it comes to writing text, one of the biggest mistakes one can make is to use excessive words that might sound impressive but eventually don’t do anything to influence the user. Good text depends heavily on good messaging and it’s always about the quality of the content rather than the quantity. You’d want to have clear and to the point text to convert your visitors.
Overall Site Design
It’s better for any SEO company in Mumbai not to cram every available space on your website with flash graphics ads and other irrelevant information. This is because it’s both confusing and a distraction and a big cause of losing conversions. So, try to keep your site design and landing pages clean and uncluttered, particularly when you want a specific call to action.
One cannot deny the fact that enhancing your landing pages will help your SEO campaign and enhance your site rankings which will eventually enhance your business.
Today, SEO is increasingly driven by natural language search, i.e. individuals doing searches that are more like normal questions than two or three keywords. This is happening as individuals are using tools such as Siri and Google Now to speak their searches, instead of typing them in. And as people are including more detail in their typed searches as they seek to find what they’re looking for faster, these keywords are quite easier to rank for, as they’re not competitive. They are much more relevant as they include more detail, and thus traffic from these keywords converts at a higher rate.
Does Ranking Matter?
Rankings do matter; however, they aren’t the metric to be focused upon. Getting rankings is an output SEO firms can easily sell as they’re emotionally satisfying, but they’re insignificant unless they generate leads or sales- the outcome that one desires. Thus it’s vital to hire a good website design company in Mumbai having SEO professionals who focus on outcomes, instead of outputs.
Changes in SEO
Before trying to know how long does it take for SEO to show results? It’s essential to understand that SEO has changed for better in the last few years. It’s still a vital component of digital marketing and still works; however, it’s no longer a matter of publishing content and generating links. Earlier, SEO was about doing good keyword research in order to identify the keywords that are vital for your business, creating pages targeting those keywords and generating links from article directories pointing to those pages. Those websites that did this effectively and on a large scale would experience an increase in rankings and traffic over a period of a couple of months. Now, things have changed. If you follow the model described, not only you won’t accomplish any good results but you risk in getting a penalty from Google and destroy your rankings and domain reputation.
Expectations from SEO
You should be clear in your mind as to what to expect from SEO. There is absolutely no guarantee that you can achieve high rankings for any highly competitive keywords in only a few months. To get the highly competitive keywords at top position, you must work hard to bypass the numerous websites competing for a place in the first page of the search results and this generally takes a lot more time and money.
If you’re doing SEO yourself then keep expectations low, begin with an SEO audit, create a realistic plan and start monitoring your rankings, always keeping in mind that what you wish is an increase in your organic traffic and improvement of your rankings in general. If you are outsourcing SEO to a company also providing website optimization service in Mumbai , keep in mind that effective SEO might cost you money in the beginning until you get any type of return from your investment.
|Similar to several industries, the world of E-commerce is evolving at a constant and rapid speed. There are new technologies and softwares coming up daily. This pattern has enabled start-up businesses to get to market quicker and at a fraction of the cost compared to just 5 to 6 years ago. PHP being one of the most popular and widely used web development languages by web design company in Mumbai enjoys the company of a good number of open source and feature rich frameworks in its family. These frameworks include quite a lot of useful features and tools that lend a useful hand in building strong and high performance web pages along with desktop applications. Different frameworks are made to serve different purposes. While certain frameworks such as Drupal and WordPress are known to be the best blogging and CMS platforms, others such as CakePHP and Zend are considered the best for website development.
Built with the help of a MVC framework, Magento is an open source eCommerce website development framework that provides you with a set of three various editions that are primarily designed to help you in an optimal manner. The three various editions include a different set of features, which are mainly designed to deal with different eCommerce development needs.
This is an open source e-commerce component that works with the Joomla content management system. Both Virtue Mart and Joomla are written in PHP, an open source scripting language. Though this e-commerce component is robust, it has become rather bloated over several years of repetition and additions.
Open Cart is renowned for doing one thing better than most of the other components available, i.e. good SEO. This framework is packed with all the features that you’d expect from an e-commerce platform. Open Cart sports is a very attractive interface that’s fairly simple to use. Developing with open cart is pretty straight forward, but can be rather unwieldy depending on your experience/background.
Having an outstanding catalogue on the front end and a powerful administrative tool in the back end, osCommerce offers fully fledged online store solutions to the budding online merchants. This framework can be installed quite easily with its easy to use features and tools. Currently, this is one of the most popular eCommerce frameworks for any website development company in Mumbai as it powers more than thousands of websites.
Whether it is framework installation, customisation or its management, nothing could be as easy as it is with the Zen Cart framework. Zen is renowned to be the best eCommerce framework of all time in terms of its simple, upfront and yet effective framework that serves the main purpose of having a strong online presence.
Today, organizations of all sizes are recognizing the significance of online marketing, specifically through search engines. These days, the fact is people most probably end up on a website through a search engine rather than going directly to it. Research tells us that around 80% of users locate their desired destination with the help of a search engine. This research clarifies that it’s extremely vital for a brand to have a strong presence within the search engines, so that one is always in front of his/her target audience. However, there’s still a huge decision to make, whether to use SEO (Search Engine Optimization) or PPC (Pay per Click) to get in front of the target audience. These are two basic options when one thinks of boosting traffic to the website. If done in a proper way, both can help your website rank on the front page of the search engines. However, each has its respective costs and benefits.
Type ‘SEO Company in Goregaon, Mumbai’ and what you get is the result of SEO or PPC. The primary difference between SEO and PPC is that the traffic which comes from organic SEO is free whilst traffic generated from PPC is not free, as the name ‘PPC’ itself says that you need to pay a cost per click. This is also why you might at times notice the terms organic search engine listings and paid search engine listings. Still, the fact remains that PPC holds a slight edge in conversation rates, as paid search results are more likely to convert click throughs from the search engine. Experts attribute to the fact that paid search results ‘text and landing page is custom optimized by the advertiser’. So, it can be concluded that the opportunity from organic search is quite more than that of paid search.
PPC’s real strengths are its speed and reach as with this campaign, you can find yourself on the first page for a multitude of targeted terms within a day. However, this can cost a lot, also for a PPC campaign to be done appropriately, it’s generally best to hire a firm that can manage it full time. On the other hand, you can build traffic for free by getting high rankings in the natural search results. You will need to follow best SEO practices to try and get your site displayed on these pages more prominently and frequently. It could take time to reach the top with natural results; however, the free targeted traffic would possibly prove to be well worth the investment.
Getting the website ranked on top pages within Google is the main priority of any business today and SEO and PPC are some of the main ways to do so. As we are offering SEO Services in Mumbai to all types of organizations, eTrack Media strongly believes in using any of these services to complement its SEO strategies.