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Choosing an Appropriate Digital Marketing Partner

Any business is initiated with funding, followed by its operation and production of the goods required to fulfil the demand of the customer. The next process after manufacturing the product is educating the customer about the presence of the product in the market and this can be done through advertising. Advertising in its traditional form may narrow down the customer’s requirement and may not reach the required target audience. This is when marketers think of moving to a digital platform to reach those customers who are ideal for the product or service and can fulfil their unfulfilled needs through the manufactured product.

A digital marketing agency helps creating an online presence for a product or service and attempts to create some kind of a brand recall through online advertisements and social media. Businesses have to ensure that in creating such a brand presence with the inputs given by the Digital Marketing agency, the agency should create such a need for the product that it generates sales and provides the budgeted and desired return on investment.

Thus, it becomes important for businesses to identify and select a Digital Partner that understands the key requirements of the business and apply strategies that are in sync with the company’s vision and mission. The strategies applied are the key to achieve decided online goals and reach millions of customers in a short span of time.

SEO Company in Mumbai, Indiaaim to understand businesses regarding their online marketing needs and make an attempt in delivering the requirements as per discussions. However, sometimes the goals set by companies may not be in line with the Digital Marketing agency and therefore certain areas need to be analysed by a company before hiring a Digital Marketing partner.

Scan the agency website

A website makes the first impression of a company that deals in the world of digital marketing. It provides an overview on how the agency functions and what are its key achievements. Before deciding on hiring a firm, the agency’s website can provide valuable inputs that help companies decide if the agency can meet the required expectations.

Updated technology

A company to flourish in the digital world has to ensure that they are equipped with the latest software and technology to meet the ever changing demands of the online world. Based on the software and technology, the agency will be able to deliver top notch strategies that meet the requirements of the brand and the business.

Adaptable to changing requirements

An agency should be competent enough to adapt to the changing environment of the business and deliver services within the stipulated time. This determines the adaptability of an agency towards the business requirements that enables the agency to formulate different digital marketing strategies.


For any successful business venture, communication is the key. The agency should have a culture of open communication that makes it easy to communicate messages in an orderly manner. The communication factor of an agency is an area that determines the workings of the agency and the relationship it can build over time with the business.

Choosing the right Digital partner

Determine business needs

Before hiring a digital partner, it is important to identify the requirements of the business as it determines how the website design will appear to showcase the product in the online market. This does not hold valid only for the website, it also plays a vital role in creating posts on Social Media, formulating key words for Search Engine Optimization and the overall graphical design of the website.

Formulate a budget

Formulating a budget makes it easier to device a digital strategy that can cover all the aspects involved in digital marketing. A thoroughly thought-out budget will help in searching the ideal digital marketing partner to avail the benefits the agency can provide without compromising on the determined budget.

Analyse quality

The services provided by any digital marketing firm needs to be analysed to ensure that the quality is up to the mark. Businesses must review the content written earlier by the agency as this can give a valuable input on how the agency can market the product with written content. Social media campaigns and Search Engine Optimization strategies applied by the agency will provide an insight on how well the product can perform in the online market.

Understand agency requirements

An agency has an expertise to appropriately spread the word of a brand in the online market. Businesses must understand what the agency has in mind to market the product as they have experience in the online domain and will adopt strategies which have been tested to suit different market conditions. Hence, businesses must have an open approach and try and understand the workings of the agency to utilize their services to the fullest.

All services in one

An ideal digital marketing agency must include all services starting from social media to content and website development as getting these services from individual firms can seem highly expensive and businesses may end up getting services that fall short of their expectations. All services under one roof helps to maintain consistency and each service can be in sync to develop a firm brand consistency in the mind of the customer.

Finding an appropriate digital partner is extremely important as a brand creates an image in the mind of the customer. A digital strategy has to be in a manner that speaks about the ideals of the firm. As the reach of a digital strategy is wide, consumers make an impression about the product within seconds, going by the way a product is marketed online. Therefore, selecting the right agency ensures that the brand has a positive impression in the consumer’s mind which will be beneficial in the long run for the business and this will be determined by the strategy applied by the digital agency.


Author Bio

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Agency in Mumbai that provides the best search optimisation services, web design and development services and social media management services to full-service marketing firms as well as end clients.


Role of SEO in today’s world for all kinds of Businesses

Search Engine Optimization (SEO) has a very important role to play in today’s world for all kinds of businesses. It’s a tool/service that enhances your chances of being located when visitors search for a specific service or product in search engines such as Bing, Google, and Yahoo. When visitors use a search engine to search for their requirements and if you aren’t located anywhere then you don’t exist.  One of the important features of SEO is to make the website simple for both the users and search engines to understand. Though, the dynamics of internet marketing have changed with search engines becoming more sophisticated, they still can’t view and understand a web page the same way a human can. Here, SEO comes into the picture as it assists the engines figure out what each page is about and how it might be useful for users.

 Significance of SEO

Businesses have many ways to advertise their products or services such as flyers, phonebook ads, paid online ads, radio commercials, etc. However, all of these things cost money. On the contrary, if visitors find your business while using a search engine, it’s like free website traffic (also known as organic traffic). Though, you might spend some time optimizing your website, you’re not paying for each new lead such as with pay per click advertising.

Today, in the world of internet marketing the role of SEO is quite significant. It is one of the most cost effective ways to bring in new clients for your business. However, studies show that SEO is still not done by more people especially in the way it should be. So what’s the reason for this? The answer is quite simple, SEO takes time and requires patience, but, most individuals just want quick results and refrain from investing in time, but it never happens overnight. So, patience is the key when doing SEO. When you select an SEO company in Mumbai, it’s advisable that the company should also be a Web Design Company in Mumbai, so they can make all development changes they need to do.

 SEO Provides Visibility and Branding to Business: It goes without saying that you, as a business owner want to appear as high in the search engine results as possible, but the reasons for this are more than just because you expect them to click through to your website. In fact, there is a certain amount of value in merely appearing in search results for terms directly associated with your business. For example, majority of the searchers don’t merely search once, click on some website and be done with it. Rather, they search, click on some websites, edit their search terms, search again, etc. So what does this imply for your business? It means that if you are continuously visible in all these searches then you get noticed more with every search by potential clients. Chances also increase of them eventually clicking through to your website, and as you are continuously displayed in their entire search, they will trust you that much more.

 SEO Provides Credibility to Business

Searchers make notes of the rankings for the terms they enter into Google and other search engines. They might not realize, but it’s a fact. And for them, your ranking is a vote of trust. It shows that the higher rank you get in search engines, the more your business credibility increases.

 SEO Provides One of the Best Returns on Investments in Advertising

SEO provides the best ROI for your efforts at a higher rate than pretty much all conventional forms of offline advertising. This is because SEO is an inbound marketing strategy, which lets you market your services and products to your consumers. Here you are not interrupting their daily tasks, but just show up when they are looking for businesses like yours.

In recent years, the role of SEO has changed as far as businesses are concerned and there are several SEO companies in Mumbai and other parts coming up and providing the best SEO and SMM services to their clients.

How to use Twitter for business advantage?

Businesses today have come a long way from word-of-mouth publicity to print media advertising to now using social media for business marketing. With consumers becoming more social and tech savvy, social media has opened up new avenues for business owners to connect to their target audience and create awareness about their products/services. Twitter is one of the most popular social media platforms having approximately 284 million monthly active users. With such an enormous user base, businesses have an excellent opportunity to build a relationship with their consumers on a personal level whilst creating a buzz about their brand. Below are some tips on how to effectively use Twitter for your business:
1) Create an Effective Twitter Bio:
Your bio is the first impression that your followers will have of your business. Create a short, concise bio that informs your followers about your business and how would it benefit them. Make use of relevant keywords related to your products/services. Also, include your website link to help convert your followers (potential customer) into a lead.
2) Follow People Relevant to your Industry:
It is very important to connect to the right kind of people for your business. Using Twitter search, find people residing in a location you want to target and having interests in the kind of products/services your business offers. Also, follow market leaders, experts and other influential people with a foothold in your industry. Retweet their tweets, engage in a conversation and ask for collaboration. Networking with credible industry leaders who have a huge fan base will make your business immediately more noticeable.
3) Respond to Mentions:
Staying active on Twitter is essential to attract new followers. Tweet informative and effective tweets about your business at least once a day. Monitor the response you get and then accordingly increase/decrease the frequency. Additionally, always respond to any mentions from your followers. ‘Favourite’ their replies and ‘Retweet’ good mentions to show you value their opinion. Do not become over-defensive or ignore the negative comments about your brand. Instead, listen to them, offer a sincere apology and look to resolve the issue promptly.
4) Use Right Hashtags:
Hashtags make your content easily discoverable to a wider audience beyond your followers. It helps you acquire the right kind of followers that are actually looking for your product/service. Whilst using relevant hashtags is vital, do not over-use hashtags as that can annoy readers and provoke them to unfollow you. Make clever use of hashtags and target important keywords that people would use to search your services/products.
5) Track Conversation about your Products:
There are various tools available online that can help you track conversations related to a particular keyword. Track conversations happening about your product/service and engage followers by letting them know the benefits of using your product. Add a personal touch to the conversation whilst raising their curiosity to find out more about your business.
6) Organise Fun Contests:
Hosting a twitter contest is a great way to create brand awareness, get followers quickly and trend worldwide. Contests are good engagement strategies that help you connect with your fans whilst informing them about key features of your products/services. Make sure the contest theme as well as the prize is related to your business. This would enable you to get genuine followers already interested in your products.
Whilst there are numerous benefits of using Twitter for your business, you do need a professional social media marketing services provider offering effective Twitter marketing services to completely exploit the potential of Twitter for marketing your products/services.