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5 Steps a Local Business Can Take Today to Improve SEO

It’s not easy to run any business in today’s competitive world with changing dynamics. A business might have its loyal customers that have been with them for some time but to grow a business needs to ensure that it gets new clients as well. If you have a local business and want to have a strong online presence then building a strong website from a good company with strong website optimisation services is quite essential. Having said that, keeping your website up to date can be a tedious task and your SEO might require a serious update. For years, you might have stayed away from doing SEO for your website thinking it was too difficult or expensive, but now is the time to do it.

SEO can be a complex however there are some simple steps that can be taken to help your business rank higher on the likes of Google and Bing. below are 5 steps a local business can take to enhance SEO:

Research the Keywords to be targeted

This is the primary element that you need to understand before starting as you want to know how your business is being searched online, i.e. what words your potential customers are typing into search engines to locate your business as well as your competitors. Also, the industry that you are in and its competitiveness will also make a vast difference regarding the chances of you appearing high in search engine rankings.

Ensure you have your business on Google Plus

One of the crucial necessities for your business is to get a local Google plus page. Getting this page lets you give Google information about your business including a map, business information and contact details. In addition, your clients will be able to leave reviews letting everyone else know the effectiveness of your business. Once you get a page on Google plus, it will almost instantly enhance your chances of being found locally through Google.

Have Mobile access

Today, the world is just a click away as it has truly become mobile. People are now searching the web on their mobile phone just as much as on a desktop computer, so it’s vital to ensure that your business is mobile friendly. There are some questions to look out for, i.e. is your website responsive or is it worthy to be seen on a mobile phone and tablet? If people visit your site and find out that the site doesn’t appear correctly or they might need to zoom in and out then there’s a possibility that they might lose patience. Thus it’s important to have a responsive website for your business.

Use Social Media to its Best

As people search on platforms such as Google and Bing, they are also active on social media platforms. Today, social media platforms like Twitter, Facebook, LinkedIn and Instagram are the best way to promote a business. So ensure that all these platforms include a bio, your location and your website URL. Social media is becoming more and more vital as far as SEO is concerned.

Get optimised website for SEO

Ensuring that there’s a lot of high quality content on your website is the key to getting your website appear higher in search engine rankings. Today, search engines give priority to the text and wordings you use on the actual pages more than what is in the black part of the site. Also, once you know what keywords to target, ensure you use these within your website content.

Today, SEO is very important from a business’s perspective. eTrack Media is one such SEO Company in Mumbai, India that can help your business grow with effective SEO. With thorough and experienced professionals, we can help you achieve the desired goals for your business.


Why Content Marketing Still at Helm?

In today’s fast paced digital world, individuals are overwhelmed with advertisements which results into businesses struggling to get their corporate message noticed by consumers. A study conducted few years back illustrated that more than 70% of users preferred to get their information from articles rather than from corporate advertisements. Now, in order to reach their target audience, an increasing number of businesses are depending on a promising strategy, i.e. content marketing.

What is Content Marketing?

Content Marketing is nothing but the art of communicating with the clients and prospects and that too without selling. It’s marketing without any interruption. Rather than pitching your products or services, you are delivering information that makes your buyer more intelligent. The core of this content strategy is the belief that if businesses deliver consistent and valuable information to buyers, they eventually reward them with their business and loyalty.

The practice of creating and distributing content that’s informative, helpful and at the same time entertaining to probable clients is what content marketing all about. Having good content then directs those visitors back to the website, where you can capture leads and sell products. With successful content marketing your brand gets positive reviews without the hassle of product marketing.

Why Content Marketing?

More than what is content marketing, it’s vital to understand why content marketing is significant to your business. The ROI (Return on Investment) for content marketing can be exceptional if executed properly. Content Marketing also offers additional benefits as it supports other digital marketing channels. It offers additional content for social media marketing and contributes greatly to SEO efforts by creating natural inbound links and building up good content on your website that gets searched in search engines. In fact, for several companies the bulk of their SEO efforts should be focused on content marketing.

Results of Content Marketing

Results of Content Marketing are great and several marketing decision makers have come to identify the benefits of a good marketing strategy. It also helps businesses accomplish several corporate objectives which include:

•    Lead Generation: The possibility of visitors leaving their contact details increases if they are impressed by the content provided
•    Image development: The businesses can establish themselves as thought leaders by releasing high quality publications on a regular basis that strengthens their corporate brand
•    Client development: The client gets connected with the company for the long term if the content gives him useful information. Also, by consistently providing good content, companies generate interest in their website and lure users to return.
•    Increased reach: High quality content that frequently addresses current or controversial topics is spread through social networks. The business can thus increase its prominence and reach by taking advantage of this trend.

eTrack Media is a leading website marketing company in Mumbai offering state of art Social Media, SEO services. In all these years of operation, and with trained and experienced professionals, the company has delivered outstanding website optimisation services in Mumbai to some really high esteemed clients.

How long should a Website Do SEO?

Today, SEO is increasingly driven by natural language search, i.e. individuals doing searches that are more like normal questions than two or three keywords. This is happening as individuals are using tools such as Siri and Google Now to speak their searches, instead of typing them in. And as people are including more detail in their typed searches as they seek to find what they’re looking for faster, these keywords are quite easier to rank for, as they’re not competitive. They are much more relevant as they include more detail, and thus traffic from these keywords converts at a higher rate.

Does Ranking Matter?

Rankings do matter; however, they aren’t the metric to be focused upon. Getting rankings is an output SEO firms can easily sell as they’re emotionally satisfying, but they’re insignificant unless they generate leads or sales- the outcome that one desires. Thus it’s vital to hire a good  website design company in Mumbai having SEO professionals who focus on outcomes, instead of outputs.

Changes in SEO

Before trying to know how long does it take for SEO to show results? It’s essential to understand that SEO has changed for better in the last few years. It’s still a vital component of digital marketing and still works; however, it’s no longer a matter of publishing content and generating links. Earlier, SEO was about doing good keyword research in order to identify the keywords that are vital for your business, creating pages targeting those keywords and generating links from article directories pointing to those pages. Those websites that did this effectively and on a large scale would experience an increase in rankings and traffic over a period of a couple of months. Now, things have changed. If you follow the model described, not only you won’t accomplish any good results but you risk in getting a penalty from Google and destroy your rankings and domain reputation.

Expectations from SEO

You should be clear in your mind as to what to expect from SEO. There is absolutely no guarantee that you can achieve high rankings for any highly competitive keywords in only a few months. To get the highly competitive keywords at top position, you must work hard to bypass the numerous websites competing for a place in the first page of the search results and this generally takes a lot more time and money.

If you’re doing SEO yourself then keep expectations low, begin with an SEO audit, create a realistic plan and start monitoring your rankings, always keeping in mind that what you wish is an increase in your organic traffic and improvement of your rankings in general. If you are outsourcing SEO to a company also providing  website optimization service in Mumbai , keep in mind that effective SEO might cost you money in the beginning until you get any type of return from your investment.

Top 5 Frameworks for E-Commerce Website

Similar to several industries, the world of E-commerce is evolving at a constant and rapid speed. There are new technologies and softwares coming up daily. This pattern has enabled start-up businesses to get to market quicker and at a fraction of the cost compared to just 5 to 6 years ago. PHP being one of the most popular and widely used web development languages by web design company in Mumbai enjoys the company of a good number of open source and feature rich frameworks in its family. These frameworks include quite a lot of useful features and tools that lend a useful hand in building strong and high performance web pages along with desktop applications. Different frameworks are made to serve different purposes. While certain frameworks such as Drupal and WordPress are known to be the best blogging and CMS platforms, others such as CakePHP and Zend are considered the best for website development.


Built with the help of a MVC framework, Magento is an open source eCommerce website development framework that provides you with a set of three various editions that are primarily designed to help you in an optimal manner. The three various editions include a different set of features, which are mainly designed to deal with different eCommerce development needs.

Virtue Mart

This is an open source e-commerce component that works with the Joomla content management system. Both Virtue Mart and Joomla are written in PHP, an open source scripting language. Though this e-commerce component is robust, it has become rather bloated over several years of repetition and additions.

Open Cart

Open Cart is renowned for doing one thing better than most of the other components available, i.e. good SEO. This framework is packed with all the features that you’d expect from an e-commerce platform. Open Cart sports is a very attractive interface that’s fairly simple to use. Developing with open cart is pretty straight forward, but can be rather unwieldy depending on your experience/background.


Having an outstanding catalogue on the front end and a powerful administrative tool in the back end, osCommerce offers fully fledged online store solutions to the budding online merchants. This framework can be installed quite easily with its easy to use features and tools. Currently, this is one of the most popular eCommerce frameworks for any website development company in Mumbai as it powers more than thousands of websites.

Zen Cart

Whether it is framework installation, customisation or its management, nothing could be as easy as it is with the Zen Cart framework. Zen is renowned to be the best eCommerce framework of all time in terms of its simple, upfront and yet effective framework that serves the main purpose of having a strong online presence.


A website plays a paramount role in online marketing activities

With the arrival of the internet age and modernization, businesses have realized the value of web traffic or online presence, as the internet has become a global medium for communication. Today, in almost every public and private sector, the services of online marketing companies are being utilized. Therefore the demand for online marketing firms has also increased and these include firms carrying out website development, SEO and much more.

The main objective of an online marketing firm is to enhance the virtual visibility of an organization so that their services receive better exposure. Different strategies and different tools are used for internet marketing such as website development, search engine optimization, social media marketing, pay per click, etc. Out of these website design and development plays a paramount role in online marketing activities. If you review the present business environment you will come to know that web development is so vital for making a successful business. Thus, to get more clients and increase your business, it’s vital to hire the best web developers and create an outstanding website for your business.

Hiring a website development company in Mumbai can provide you several advantages. Some of these are listed below.

Attractive web design: A designer will make an attractive design for your site to entice visitors, thus opting for the best design is extremely vital. When a visitor views your website he/she must be able to read and understand your website clearly. This is the most vital point of having a clear and attractive website. It succeeds to make the initial impression to visitors.

Exclusive brand identity:  Designers are aware of the fact that a business can get long term advantages from website development and the site will also stay with the owners as long as they continue their business. Thus it’s vital to make a unique brand logo and exploit the brand logo on the website so that it represents your business and differentiates it from other competitors.

Up to the Mark

Web design is not restricted to designing the main frame of a website. It involves several very important elements. A business website is not complete without proper content. Thus, while you look to hire a web development company, you must check the entire package. Look whether it includes content writing and other related services or not. If you can get an informative, well designed and developed website with very simple content then you’ll certainly get what you require.

With the above points, it’s evident that a website plays a crucial role as far as internet marketing is concerned. You need to get the base right in order to set up your business online. eTrack Media is an efficient website design company in Mumbai providing various online marketing services. With its excellent marketing strategy and apt vision it has now become one of the leading digital marketing companies in Mumbai.


Key Reasons to Have a Responsive Website for Your Business!

The use of mobile phones and tablets for accessing the internet has increased significantly over the past few years. Allowing us the freedom to search on the go. The majority of the users depend on their smart phones to: search for products, seek information, or simply access their social media sites. Research even suggests that mobile traffic is soon going to surpass the desktop traffic. This exploding use of mobile internet has made the need of responsive website design absolutely essential.
Having a responsive website simply means your website is designed in a way that it can be easily viewed from multiple devices, including desktop, mobile phones, tablets, phablets etc. The images and layout used during a responsive website automatically adjusts itself to the size of the device used.
If you are a business owner and have a non- responsive website, then here are a few reasons that might help convince you to change to a responsive website:

1) Google’s Mobilegeddon Update: Google recently rolled out an update on April 21 2015 which stated that a new mobile-friendly algorithm has been added. It will now consider website’s ‘mobile-friendliness’ as a search engine ranking factor. Websites which aren’t responsive will gradually see a decline in their search engine ranking, thus leading to loss of traffic and sales. Striving to provide users with quality and relevant search results, Google’s mobile-friendly update is to ensure users receive best user experience. The mobile-friendly ranking factor has made it imperative for businesses to redesign their website and make it mobile-friendly to maintain their search engine rankings.
2) Increasing use of Smartphones: The use of smartphones has skyrocketed and around 80% of internet users today own a smartphone. One in every four online searches is conducted on mobile devices. Statistics show that 70% of searches conducted on mobiles lead to action within an hour. Additionally, it also highlighted that 57% of the users wouldn’t recommend companies with poor mobile displaying sites. Such enlightening statistics reinforces the need of responsive website design.
3) Single URL for Multiple Devices: Instead of having to design a separate mobile-site and do SEO for the same, the responsive website design allows businesses to have a single URL website for all devices. This makes it easy for businesses to maintain only one website and have all users directed to a single site.

4) Positive User Experience: Many a times, consumers access your website via mobile first and then switch to desktop to explore more about a product/service. While a user accesses your site for the first time on mobile, he/she would be frustrated if it required them to zoom in/out the images and graphics or if they found the entire layout with no proper alignment. This experience would turn off the user and make him/her search for another website. On the other hand, a responsive website design would easily help your users find what they were searching for, enhance their user experience and could lead them to make a purchase decision.
So, if you are looking to re-design your website or completely have a new responsive website then eTrack Media can help. Backed by our extensive experience, technical proficiency and a team of skilled and experienced web-designers and developers, eTrack Media, SEO Company in Mumbai, India is perfectly placed to handle all your web design services needs. Whether you require a static or dynamic website, we can help.

Key Tips to Consider for Result-Oriented Instagram Marketing!

Instagram is one of the fastest-growing social media platforms with around 300 million active users. With its remarkable ability of conveying stories through visuals, Instagram is widely used by businesses for engaging with their customers, creating brand awareness and forming an emotional connection with their audience.  Here are some important tips to consider whilst using Instagram for business:

Complete Your Profile: Your bio is the first thing that your followers will notice. Make sure your Instagram profile is completed with all the relevant information, including what your company is about, how consumers can benefit from your products/services and how they could contact you. You should also ensure that the information you provide is consistent across all social media platforms. Additionally, consider linking your Instagram profile with your Facebook and Twitter business accounts for a wider reach, increased visibility and higher engagement.

Use Relevant Hashtags: As hashtags categorises your content and makes it easily discoverable for your followers, it is important for businesses to use relevant hashtags in each post. Conduct research for most commonly used words that best describe your product/service. Cleverly use these keywords related to your business, your location and industry as hashtags. This can helps you find the right followers that actually require your product/services. However, do not abuse hashtags by over-using them. Have few but relevant hashtags for every post.

Upload Variety of Content: In order to make your brand stand out, you will need to share a variety of content that resonates with your brand and your follower’s interest. Do not just advertise your products; instead use visuals to tell a story about your brand. Showcase the teasers or sneak-peaks of your upcoming product launch, share behind-the-scenes photos and promote recent events you have hosted or attended.  You can also share photos of satisfied customers using your product or their testimonials.

Engage and Interact with Your Followers: Show your followers you are interested in knowing about their experiences with your product/service and value their opinion. Encourage them to share their own photos with your product and share them on your page.  Always reply to their comments and make them feel their opinion is important.

Host Interesting Contests: Running an Instagram contest is one of the most effective ways to create a buzz about your brand and can encourage interaction from your consumers. It increases your brand’s overall exposure, ignites interest amongst users and can help you gain loyalty from your followers. Giving perks or freebies related to your brand can help you form a personal connection with your fans whilst increasing visibility of your products/services.

So, if you want to get started and build your business presence on Instagram, eTrack Media can help. Led by a team of social media experts and creative designers, eTrack Media is one of the leading social media marketing services provider offering ROI-driven internet marketing services. Whether you want to create brand awareness or drive more sales, we can help.