What is SEO?
When a user types a query on a search engine and presses enter, a list of websites appears on the computer screen. Some of them rank on the top, while others stay at the bottom. Normally, visitors click on those websites that are on the top of the list assuming they are more trustworthy. But if you ever wondered that why do some websites rank better than the other, then you must know it is because of a powerful digital marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines to rank your website higher than the other millions of websites in response to a search query. It uses many methods, strategies and tactics to increase the number of visitors to your website that enable your website to rank higher.
There are several components that search engines look for, including title tags, keywords, image tags, internal link structure and various other components. They also look at the site structure and visitor behavior, which decide how high your website will rank on search engine result pages.
Why is SEO all that important?
You might be aware that having an online presence is important, as it has a huge impact on the success of your business operation. But what you might not be aware of, is the role SEO plays in that process. Here are some key points which explain why SEO is all that important and why it acts as a base to increase your online presence:
Drive visitors to your website:
If users enter a search phrase that matches the products and services that you offer, then the chances of your website to be seen on the first page of search results increases. In addition, when you have a great SEO strategy working for your website, your website will show up on the top three results that attract a lot of visitors to your website.
With SEO, design the right Meta Description and Title tags:
In print media, what catches the eye of a customer is the main title of the headline. An attractive headline motivates a customer to stay and read through the content and understand what you have to offer. Similarly, the description you write to describe your website and title tags are important when it comes to SEO. Description and title tags are as crucial as the images and content of your web page. An SEO expert helps you to identify appropriate tags that increase the number of visitors to your website.
SEO will help you- gain attention, establish a rapport and earn credibility for your product with customers. With the right type of Search Engine Optimization which describes what your business is all about and why a customer should use your product, a potential buyer will try your product. If you deliver what you promise to your customers, then be rest assured your customers will stay with you for a long time.
Compete with other brands through SEO:
Using the right keywords, the description of your product can be highlighted on the top of search results. Higher rankings would create a positive impression of your product before your competitors can do the same. This enables you to set a standard on which your competitors will be judged. Unless your competitor comes up with a better SEO Strategy, customers will return to your website and place an order.
To highlight the importance of SEO a bit further, here are a few interesting facts about SEO:
• Google owns roughly 70% of the search engine market share
• 70% of clicks on search engine result pages are on organic results
• 75% of users never view the second page of search results
• There are over 1.4 billion searches conducted every hour
Why outsourcing is a better option?
To ensure a business excels in different parameters, outsourcing seems like a viable option. It helps a business become popular via online marketing and let go of traditional techniques that restrict a business to achieve new heights. In the last few years, outsourcing has gained a significant amount of importance as it is reliable and most importantly cost effective and affordable. There are a few more advantages to outsourcing, given below are a few:
Outsourcing can help you achieve good quality work at a lower cost. This is due to the different wages charged in different countries. Moreover, trying to teach your staff regarding the tasks you want to outsource can take a lot of time. This can take a toll on the time expected to be spent on other tasks that generate revenue.
Outsourcing your requirement to a company that specializes in a particular task helps in bringing their experience which enables your business to grow. Thus, the task can be completed with better efficiency and quality.
Allows you to focus on other areas:
Since a huge task is taken care by a proper SEO Company in Mumbai, you can shift your focus on more important matters, such as building your brand, research and development and other value added services.
Flexible time zone:
Along with cost, time zone is another advantage between your company and the outsourcing company. You can get your work done while you are done for the day and wake up next morning to find the task completed and delivered. Hence it gives you a round the clock advantage for your business operations.
Benefits of outsourcing SEO
For any company, a marketing strategy can be executed using three methods; doing it in-house, outsourcing it or collaboration. Depending on the requirement of the company, it can utilize its internal resources and use any of the three options. For instance, creating a sales collateral can be done through collaboration as the company may not have the adequate content and design for developing the product. For social media marketing, in-house marketing seems appropriate as it increases credibility of the product. However, for SEO, outsourcing is the best option.
Outsourcing SEO is the best option when you don’t have the time, resources and the skills to execute a successful search engine campaign. Some aspects of the internet world like search engine marketing can be done in-house, but this doesn’t apply to SEO. The reason being SEO is so complex that it is always better if it is handled by the experts as then SEO will be implemented properly.
Here are some reasons as to why outsourcing SEO is a valuable option:
The complexity involved in SEO is something that cannot be handled by the in-house team. With time SEO keeps developing and it becomes necessary to keep up with the changing algorithms and search trends. Certain things currently working for your website today might be outdated or worse banned in the future. Hence its vital that SEO is handled by a team of experts.
After gaining a fair amount of knowledge of how SEO works, it may seem simple. But that does not change the fact that it can be extremely time consuming. As your business begins to grow, it gets more and more difficult to take out time for SEO. Adequate amount of time is required to keep up with weekly SEO blogs, discussions and the latest trends. Once you leave this in the hands of the outsourcing company, you will have enough time to focus on matters regarding the growth of your business.
Certain keywords are used only for certain pages. As keywords -change with time, it becomes necessary to be aware of the keywords that are currently in use. SEO professionals constantly evaluate these keywords and analyze how effective they are now and will be in the near future.
Wide range of skills:
SEO involves a wide range of skills. An effective SEO campaign requires specialists, web designers, copywriters, front-end and back-end developers. When you outsource SEO activities, all these can be done under one roof.
Analyze your marketing strategy:
Outsourcing helps you analyze your progress as the outsourcing company generates a detailed report of all the SEO strategies applied. You can analyze several aspects such as page views, unique visitors, website clicks and a lot more. This gives you an overview of how much progress have you achieved over a period of time. Hence you can be rest assured with the services that an outsourcing company provides.
How to hire the right SEO Company
After you take a decision to outsource your SEO services, it’s essential that you take time to analyze and then make a final selection on the company you wish to outsource it to. So how do you make sure that the SEO company you have in mind will give you the assured return on investment? The answer to this question is given with the following points below:
It’s essential to ensure that the vision of your business is parallel with the outsourcing company. It is important to know the background and the principles on which the company believes and follows.
Companies in order to increase their profit margin, outsource their projects. This enables them to cut cost and avoid hiring SEO experts that demand a higher price. It’s always better to gain clarity by asking a number of questions such as who will be handling the project and who will be the person of contact and other relevant questions.
Adapt to changing trends:
A company must be able to adjust to the changing trends as SEO keeps evolving constantly. New techniques should be incorporated as this will keep your business ahead of your competitors.
An SEO company should identify what your business exactly caters to. It needs to work in sync with your ideas and techniques so that it can design relevant SEO campaigns to meet your desired results. A healthy relationship with your SEO company will help your business get the required results efficiently.
Before selecting the company you want to work with, enquire about all the clients that they have earlier worked with. It may happen that they are working side by side with your competitors. If the company is a reputable one, they won’t be hesitant to reveal their clientele.
When pricing of the project is concerned, an analysis of your requirements and the right promotional campaign has to be determined. A reputed SEO company in India, will give you a detailed estimate and the duration required for the entire project to be completed.
SEO company in Redditch
With an overview on SEO outsourcing, it should be an easy task to select the right company that takes care of all your professional needs. One specific point to remember is the ability to identify a company that understands where you are coming from and what exactly your business is catering to and they should provide web design services as well. eTrack Media, a SEO Outsourcing Company in Redditch analyses your business in the most detailed manner and gives you an SEO service that is transparent and precise that helps you to achieve your business goals swiftly and efficiently.
The new entrant in advertising
Advertising is commonly known as a method to spread the word of a new product or penetrate an existing brand in the mind of customers. With the advent of social media, young as well as the old generation have found an appropriate medium to stay connected with each other. As a part of such technological revolution, a brand that has emerged and grown immensely in the world of Social Media is, Facebook.
Over the time, as Facebook gained its more popularity, it realised its potential for online advertising. The company focused on providing user specific target options for advertisers, e.g. language based or geographic targeting advertisements, that gave the authority to advertisers to create and manage their own ads.
Today, with over 2.5 million advertisers, Facebook is one of the largest online marketplaces with 75% businesses willing to pay and promote their posts on the social networking giant.
The wide reach of Facebook in UK
With social media leaving its imprint across the globe, Social Media marketing in Bromsgrove, Worcestershire, Nottingham and several cities in UK has created a significant platform for businesses to market their product on the digital platform. It is estimated; in 2016 more than half of the UK population will be active on Social Media on a regular basis. Additionally, it is estimated that;
• 33.2 million users once a month will log on to social media
• 89.9% social network users will be on Facebook this year
• By 2020, it is estimated that the number will increase to 35.4 million (source http://www.emarketer.com/)
Why advertise your brand on Facebook?
Target the right audience
Over 1.4 billion users engaged on Facebook across the globe and over 900 million visits per day, advertising through Facebook lets you target audiences depending on location, age, interest and a variety of other criteria.
People stay active on Social Media for a long period of time
An average user spends about 28% of the time staying active on social media. Every minute, there are about 4.1 million posts which are liked, shared, commented on and new status updates are uploaded on Facebook, making it one of the largest platform for advertisers to explore and communicate their brand.
Reducing importance of Organic Reach
A typical business page created on Facebook reaches only 0.5% of your audience. Facebook has reduced the visibility of business pages and that has been bothering business owners everywhere. Hence it becomes essential to use Facebook ads if you want your product to reach and be discovered by consumers.
Increase the reach of your promoted content
If you want to increase your online presence in the market, creating a website is a must. Once a website is created, you would want your customers to know about it. Hence, to promote your website, you would require your website’s content on several Social Media Platforms. This is where Facebook ads can play a crucial role. By using Facebook ads, you can promote your content to a wider customer base and share it with a wider audience with the help of Facebook Ads.
When big brands made it bigger through Facebook advertising
Coca-Cola: Coca-Cola has over 90 million fans on Facebook. There are about 4500 interactions every day and over 40,000 during Super Bowl.
Mc Donald’s: Mc Donald’s has over 55 million followers and most of the followers are from outside the U.S.A
Red Bull: Red Bull’s Facebook page communicates everything else except the brand. It does not focus on the cans images, instead it focuses on extreme sports videos which transfer to their YouTube page which has around 1 billion views.
Samsung Mobile: With over 40 million fans, Samsung mobile leaves Motorola (8 million), HTC (5.5 million) and LG (2.5 million) far behind. Samsung’s biggest competitor Apple does not have a Facebook page as it relies on the media to spread the word on the latest on Apple. (source: http://blog.sumall.com/journal/7-facebook-statistics-successful-global-brands.html)
Things to remember before creating a Facebook advertisement
Target the right audience
Facebook ads will not fetch you the desired results unless it is targeted to the right set of audience. The ads can be targeted on the basis of:
• Relationship Status
Target a broad category
Facebook ads give you an option with a wide range of categories that include gardening, consumer electronics, horror movies and a lot more. Broad categories are an essential medium to pick the right set of audience, however, the benefit of a broad category is quite insignificant and hence many advertisers avoid it.
Target the exact interest area
To target according to the prescribed interests allows you to search users based on the users likes, interests, the pages they like and the apps the users use. Advertisers rely on this category as it brings them a significant amount of ROI.
Attract consumer’s attention with images
An image is a deciding factor for a customer to read and view your ad, without an attractive and an informative image, you won’t get the desired clicks. Ensure you do not misuse any Google images and use a logo only if you have the patent for the same.
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai that provides the best search optimisation services, web design services and social media management services to full-service marketing firms as well as end clients.