Choosing an Appropriate Digital Marketing Partner

Any business is initiated with funding, followed by its operation and production of the goods required to fulfil the demand of the customer. The next process after manufacturing the product is educating the customer about the presence of the product in the market and this can be done through advertising. Advertising in its traditional form may narrow down the customer’s requirement and may not reach the required target audience. This is when marketers think of moving to a digital platform to reach those customers who are ideal for the product or service and can fulfil their unfulfilled needs through the manufactured product.

A digital marketing agency helps creating an online presence for a product or service and attempts to create some kind of a brand recall through online advertisements and social media. Businesses have to ensure that in creating such a brand presence with the inputs given by the Digital Marketing agency, the agency should create such a need for the product that it generates sales and provides the budgeted and desired return on investment.

Thus, it becomes important for businesses to identify and select a Digital Partner that understands the key requirements of the business and apply strategies that are in sync with the company’s vision and mission. The strategies applied are the key to achieve decided online goals and reach millions of customers in a short span of time.

Internet Marketing Company in Bromsgrove, Worcestershire and other regions in UK, aim to understand businesses regarding their online marketing needs and make an attempt in delivering the requirements as per discussions. However, sometimes the goals set by companies may not be in line with the Digital Marketing agency and therefore certain areas need to be analysed by a company before hiring a Digital Marketing partner.

Scan the agency website

A website makes the first impression of a company that deals in the world of digital marketing. It provides an overview on how the agency functions and what are its key achievements. Before deciding on hiring a firm, the agency’s website can provide valuable inputs that help companies decide if the agency can meet the required expectations.

Updated technology

A company to flourish in the digital world has to ensure that they are equipped with the latest software and technology to meet the ever changing demands of the online world. Based on the software and technology, the agency will be able to deliver top notch strategies that meet the requirements of the brand and the business.

Adaptable to changing requirements

An agency should be competent enough to adapt to the changing environment of the business and deliver services within the stipulated time. This determines the adaptability of an agency towards the business requirements that enables the agency to formulate different digital marketing strategies.


For any successful business venture, communication is the key. The agency should have a culture of open communication that makes it easy to communicate messages in an orderly manner. The communication factor of an agency is an area that determines the workings of the agency and the relationship it can build over time with the business.

Choosing the right Digital partner

Determine business needs

Before hiring a digital partner, it is important to identify the requirements of the business as it determines how the website design will appear to showcase the product in the online market. This does not hold valid only for the website, it also plays a vital role in creating posts on Social Media, formulating key words for Search Engine Optimization and the overall graphical design of the website.

Formulate a budget

Formulating a budget makes it easier to device a digital strategy that can cover all the aspects involved in digital marketing. A thoroughly thought-out budget will help in searching the ideal digital marketing partner to avail the benefits the agency can provide without compromising on the determined budget.

Analyse quality

The services provided by any digital marketing firm needs to be analysed to ensure that the quality is up to the mark. Businesses must review the content written earlier by the agency as this can give a valuable input on how the agency can market the product with written content. Social media campaigns and Search Engine Optimization strategies applied by the agency will provide an insight on how well the product can perform in the online market.

Understand agency requirements

An agency has an expertise to appropriately spread the word of a brand in the online market. Businesses must understand what the agency has in mind to market the product as they have experience in the online domain and will adopt strategies which have been tested to suit different market conditions. Hence, businesses must have an open approach and try and understand the workings of the agency to utilize their services to the fullest.

All services in one

An ideal digital marketing agency must include all services starting from social media to content and website development as getting these services from individual firms can seem highly expensive and businesses may end up getting services that fall short of their expectations. All services under one roof helps to maintain consistency and each service can be in sync to develop a firm brand consistency in the mind of the customer.

Finding an appropriate digital partner is extremely important as a brand creates an image in the mind of the customer. A digital strategy has to be in a manner that speaks about the ideals of the firm. As the reach of a digital strategy is wide, consumers make an impression about the product within seconds, going by the way a product is marketed online. Therefore, selecting the right agency ensures that the brand has a positive impression in the consumer’s mind which will be beneficial in the long run for the business and this will be determined by the strategy applied by the digital agency.


Author Bio

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in UK that provides the best search optimisation services, web design and development services and social media management services to full-service marketing firms as well as end clients.


5 Steps a Local Business Can Take Today to Improve SEO

It’s not easy to run any business in today’s competitive world with changing dynamics. A business might have its loyal customers that have been with them for some time but to grow a business needs to ensure that it gets new clients as well. If you have a local business and want to have a strong online presence then building a strong website from a good company with strong website optimisation services is quite essential. Having said that, keeping your website up to date can be a tedious task and your SEO might require a serious update. For years, you might have stayed away from doing SEO for your website thinking it was too difficult or expensive, but now is the time to do it.

SEO can be a complex however there are some simple steps that can be taken to help your business rank higher on the likes of Google and Bing. below are 5 steps a local business can take to enhance SEO:

Research the Keywords to be targeted

This is the primary element that you need to understand before starting as you want to know how your business is being searched online, i.e. what words your potential customers are typing into search engines to locate your business as well as your competitors. Also, the industry that you are in and its competitiveness will also make a vast difference regarding the chances of you appearing high in search engine rankings.

Ensure you have your business on Google Plus

One of the crucial necessities for your business is to get a local Google plus page. Getting this page lets you give Google information about your business including a map, business information and contact details. In addition, your clients will be able to leave reviews letting everyone else know the effectiveness of your business. Once you get a page on Google plus, it will almost instantly enhance your chances of being found locally through Google.

Have Mobile access

Today, the world is just a click away as it has truly become mobile. People are now searching the web on their mobile phone just as much as on a desktop computer, so it’s vital to ensure that your business is mobile friendly. There are some questions to look out for, i.e. is your website responsive or is it worthy to be seen on a mobile phone and tablet? If people visit your site and find out that the site doesn’t appear correctly or they might need to zoom in and out then there’s a possibility that they might lose patience. Thus it’s important to have a responsive website for your business.

Use Social Media to its Best

As people search on platforms such as Google and Bing, they are also active on social media platforms. Today, social media platforms like Twitter, Facebook, LinkedIn and Instagram are the best way to promote a business. So ensure that all these platforms include a bio, your location and your website URL. Social media is becoming more and more vital as far as SEO is concerned.

Get optimised website for SEO

Ensuring that there’s a lot of high quality content on your website is the key to getting your website appear higher in search engine rankings. Today, search engines give priority to the text and wordings you use on the actual pages more than what is in the black part of the site. Also, once you know what keywords to target, ensure you use these within your website content.

Today, SEO is very important from a business’s perspective. eTrack Media is one such search engine optimisation company in Mumbai that can help your business grow with effective SEO. With thorough and experienced professionals, we can help you achieve the desired goals for your business.

Why Content Marketing Still at Helm?

In today’s fast paced digital world, individuals are overwhelmed with advertisements which results into businesses struggling to get their corporate message noticed by consumers. A study conducted few years back illustrated that more than 70% of users preferred to get their information from articles rather than from corporate advertisements. Now, in order to reach their target audience, an increasing number of businesses are depending on a promising strategy, i.e. content marketing.

What is Content Marketing?

Content Marketing is nothing but the art of communicating with the clients and prospects and that too without selling. It’s marketing without any interruption. Rather than pitching your products or services, you are delivering information that makes your buyer more intelligent. The core of this content strategy is the belief that if businesses deliver consistent and valuable information to buyers, they eventually reward them with their business and loyalty.

The practice of creating and distributing content that’s informative, helpful and at the same time entertaining to probable clients is what content marketing all about. Having good content then directs those visitors back to the website, where you can capture leads and sell products. With successful content marketing your brand gets positive reviews without the hassle of product marketing.

Why Content Marketing?

More than what is content marketing, it’s vital to understand why content marketing is significant to your business. The ROI (Return on Investment) for content marketing can be exceptional if executed properly. Content Marketing also offers additional benefits as it supports other digital marketing channels. It offers additional content for social media marketing and contributes greatly to SEO efforts by creating natural inbound links and building up good content on your website that gets searched in search engines. In fact, for several companies the bulk of their SEO efforts should be focused on content marketing.

Results of Content Marketing

Results of Content Marketing are great and several marketing decision makers have come to identify the benefits of a good marketing strategy. It also helps businesses accomplish several corporate objectives which include:

•    Lead Generation: The possibility of visitors leaving their contact details increases if they are impressed by the content provided
•    Image development: The businesses can establish themselves as thought leaders by releasing high quality publications on a regular basis that strengthens their corporate brand
•    Client development: The client gets connected with the company for the long term if the content gives him useful information. Also, by consistently providing good content, companies generate interest in their website and lure users to return.
•    Increased reach: High quality content that frequently addresses current or controversial topics is spread through social networks. The business can thus increase its prominence and reach by taking advantage of this trend.

eTrack Media is a leading website marketing company in Mumbai offering state of art Social Media, SEO services. In all these years of operation, and with trained and experienced professionals, the company has delivered outstanding website optimisation services in Mumbai to some really high esteemed clients.

How long should a Website Do SEO?

Today, SEO is increasingly driven by natural language search, i.e. individuals doing searches that are more like normal questions than two or three keywords. This is happening as individuals are using tools such as Siri and Google Now to speak their searches, instead of typing them in. And as people are including more detail in their typed searches as they seek to find what they’re looking for faster, these keywords are quite easier to rank for, as they’re not competitive. They are much more relevant as they include more detail, and thus traffic from these keywords converts at a higher rate.

Does Ranking Matter?

Rankings do matter; however, they aren’t the metric to be focused upon. Getting rankings is an output SEO firms can easily sell as they’re emotionally satisfying, but they’re insignificant unless they generate leads or sales- the outcome that one desires. Thus it’s vital to hire a good  website design company in Mumbai having SEO professionals who focus on outcomes, instead of outputs.

Changes in SEO

Before trying to know how long does it take for SEO to show results? It’s essential to understand that SEO has changed for better in the last few years. It’s still a vital component of digital marketing and still works; however, it’s no longer a matter of publishing content and generating links. Earlier, SEO was about doing good keyword research in order to identify the keywords that are vital for your business, creating pages targeting those keywords and generating links from article directories pointing to those pages. Those websites that did this effectively and on a large scale would experience an increase in rankings and traffic over a period of a couple of months. Now, things have changed. If you follow the model described, not only you won’t accomplish any good results but you risk in getting a penalty from Google and destroy your rankings and domain reputation.

Expectations from SEO

You should be clear in your mind as to what to expect from SEO. There is absolutely no guarantee that you can achieve high rankings for any highly competitive keywords in only a few months. To get the highly competitive keywords at top position, you must work hard to bypass the numerous websites competing for a place in the first page of the search results and this generally takes a lot more time and money.

If you’re doing SEO yourself then keep expectations low, begin with an SEO audit, create a realistic plan and start monitoring your rankings, always keeping in mind that what you wish is an increase in your organic traffic and improvement of your rankings in general. If you are outsourcing SEO to a company also providing  website optimization service in Mumbai , keep in mind that effective SEO might cost you money in the beginning until you get any type of return from your investment.

Top 5 Frameworks for E-Commerce Website

Similar to several industries, the world of E-commerce is evolving at a constant and rapid speed. There are new technologies and softwares coming up daily. This pattern has enabled start-up businesses to get to market quicker and at a fraction of the cost compared to just 5 to 6 years ago. PHP being one of the most popular and widely used web development languages by web design company in Mumbai enjoys the company of a good number of open source and feature rich frameworks in its family. These frameworks include quite a lot of useful features and tools that lend a useful hand in building strong and high performance web pages along with desktop applications. Different frameworks are made to serve different purposes. While certain frameworks such as Drupal and WordPress are known to be the best blogging and CMS platforms, others such as CakePHP and Zend are considered the best for website development.


Built with the help of a MVC framework, Magento is an open source eCommerce website development framework that provides you with a set of three various editions that are primarily designed to help you in an optimal manner. The three various editions include a different set of features, which are mainly designed to deal with different eCommerce development needs.

Virtue Mart

This is an open source e-commerce component that works with the Joomla content management system. Both Virtue Mart and Joomla are written in PHP, an open source scripting language. Though this e-commerce component is robust, it has become rather bloated over several years of repetition and additions.

Open Cart

Open Cart is renowned for doing one thing better than most of the other components available, i.e. good SEO. This framework is packed with all the features that you’d expect from an e-commerce platform. Open Cart sports is a very attractive interface that’s fairly simple to use. Developing with open cart is pretty straight forward, but can be rather unwieldy depending on your experience/background.


Having an outstanding catalogue on the front end and a powerful administrative tool in the back end, osCommerce offers fully fledged online store solutions to the budding online merchants. This framework can be installed quite easily with its easy to use features and tools. Currently, this is one of the most popular eCommerce frameworks for any website development company in Mumbai as it powers more than thousands of websites.

Zen Cart

Whether it is framework installation, customisation or its management, nothing could be as easy as it is with the Zen Cart framework. Zen is renowned to be the best eCommerce framework of all time in terms of its simple, upfront and yet effective framework that serves the main purpose of having a strong online presence.


A website plays a paramount role in online marketing activities

With the arrival of the internet age and modernization, businesses have realized the value of web traffic or online presence, as the internet has become a global medium for communication. Today, in almost every public and private sector, the services of online marketing companies are being utilized. Therefore the demand for online marketing firms has also increased and these include firms carrying out website development, SEO and much more.

The main objective of an online marketing firm is to enhance the virtual visibility of an organization so that their services receive better exposure. Different strategies and different tools are used for internet marketing such as website development, search engine optimization, social media marketing, pay per click, etc. Out of these website design and development plays a paramount role in online marketing activities. If you review the present business environment you will come to know that web development is so vital for making a successful business. Thus, to get more clients and increase your business, it’s vital to hire the best web developers and create an outstanding website for your business.

Hiring a website development company in Mumbai can provide you several advantages. Some of these are listed below.

Attractive web design: A designer will make an attractive design for your site to entice visitors, thus opting for the best design is extremely vital. When a visitor views your website he/she must be able to read and understand your website clearly. This is the most vital point of having a clear and attractive website. It succeeds to make the initial impression to visitors.

Exclusive brand identity:  Designers are aware of the fact that a business can get long term advantages from website development and the site will also stay with the owners as long as they continue their business. Thus it’s vital to make a unique brand logo and exploit the brand logo on the website so that it represents your business and differentiates it from other competitors.

Up to the Mark

Web design is not restricted to designing the main frame of a website. It involves several very important elements. A business website is not complete without proper content. Thus, while you look to hire a web development company, you must check the entire package. Look whether it includes content writing and other related services or not. If you can get an informative, well designed and developed website with very simple content then you’ll certainly get what you require.

With the above points, it’s evident that a website plays a crucial role as far as internet marketing is concerned. You need to get the base right in order to set up your business online. eTrack Media is an efficient website design company in Mumbai providing various online marketing services. With its excellent marketing strategy and apt vision it has now become one of the leading digital marketing companies in Mumbai.


Role of SEO in today’s world for all kinds of Businesses

Search Engine Optimization (SEO) has a very important role to play in today’s world for all kinds of businesses. It’s a tool/service that enhances your chances of being located when visitors search for a specific service or product in search engines such as Bing, Google, and Yahoo. When visitors use a search engine to search for their requirements and if you aren’t located anywhere then you don’t exist.  One of the important features of SEO is to make the website simple for both the users and search engines to understand. Though, the dynamics of internet marketing have changed with search engines becoming more sophisticated, they still can’t view and understand a web page the same way a human can. Here, SEO comes into the picture as it assists the engines figure out what each page is about and how it might be useful for users.

 Significance of SEO

Businesses have many ways to advertise their products or services such as flyers, phonebook ads, paid online ads, radio commercials, etc. However, all of these things cost money. On the contrary, if visitors find your business while using a search engine, it’s like free website traffic (also known as organic traffic). Though, you might spend some time optimizing your website, you’re not paying for each new lead such as with pay per click advertising.

Today, in the world of internet marketing the role of SEO is quite significant. It is one of the most cost effective ways to bring in new clients for your business. However, studies show that SEO is still not done by more people especially in the way it should be. So what’s the reason for this? The answer is quite simple, SEO takes time and requires patience, but, most individuals just want quick results and refrain from investing in time, but it never happens overnight. So, patience is the key when doing SEO. When you select an SEO company in Mumbai, it’s advisable that the company should also be a Web Design Company in Mumbai, so they can make all development changes they need to do.

 SEO Provides Visibility and Branding to Business: It goes without saying that you, as a business owner want to appear as high in the search engine results as possible, but the reasons for this are more than just because you expect them to click through to your website. In fact, there is a certain amount of value in merely appearing in search results for terms directly associated with your business. For example, majority of the searchers don’t merely search once, click on some website and be done with it. Rather, they search, click on some websites, edit their search terms, search again, etc. So what does this imply for your business? It means that if you are continuously visible in all these searches then you get noticed more with every search by potential clients. Chances also increase of them eventually clicking through to your website, and as you are continuously displayed in their entire search, they will trust you that much more.

 SEO Provides Credibility to Business

Searchers make notes of the rankings for the terms they enter into Google and other search engines. They might not realize, but it’s a fact. And for them, your ranking is a vote of trust. It shows that the higher rank you get in search engines, the more your business credibility increases.

 SEO Provides One of the Best Returns on Investments in Advertising

SEO provides the best ROI for your efforts at a higher rate than pretty much all conventional forms of offline advertising. This is because SEO is an inbound marketing strategy, which lets you market your services and products to your consumers. Here you are not interrupting their daily tasks, but just show up when they are looking for businesses like yours.

In recent years, the role of SEO has changed as far as businesses are concerned and there are several SEO companies in Mumbai and other parts coming up and providing the best SEO and SMM services to their clients.